AI Rankings · 4wd, overlanding and touring accessory brands · Australia
Thule, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for 4WD, overlanding and touring accessory brands, Thule came up in 8 of 180 answers. That puts it #32 of the 222 companies AI named in Australia.
In 6 of those 8 answers AI recommended it. In the other 2 it only mentioned it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #32of 222 | 4% | 75% | 5.0 | 4 of 60 |
 ChatGPT | #24of 127 | 7% | 75% | 7.0 | 4 of 60 |
 Gemini | #45of 138 | 3% | 50% | 3.0 | 2 of 60 |
 Google AI Mode | #36of 130 | 3% | 100% | 3.0 | 2 of 60 |
ChatGPT names Thule most often, Google AI Mode least. ARB leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | ARB94 answers ahead of you | 57% | 55% | 52% | 63% |
| 29 | MCC 4x4level with you | 5% | 5% | 7% | 2% |
| 30 | Oricomlevel with you | 4% | 3% | 5% | 5% |
| 31 | Safarilevel with you | 4% | 3% | 5% | 5% |
| 32 | Thuleyou | 4% | 7% | 3% | 3% |
Safari is level with you, TRED Outdoors level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described Thule when they named it, word for word, from the October 2026 answers.
Searched 3 websites Yes — there are several good brands for this, and for an Australian family 4WD I’d shortlist Rhino-Rack, Yakima and Thule. My picks Rhino-Rack — probably my first choice for an …
Its WingBar Evo accepts multiple accessories, while products such as the K-Guard kayak carrier are designed to leave roof space for other equipment.
Thule explicitly highlights J-style carriers as useful when you need to carry kayaks alongside bikes.
AI states 7 facts about Thule
In the October 2026 answers, AI describes your company in 7 statements: 6 about the service and 1 about history.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 7 in Findrix →What to do with this report
Get named where you are not
Thule appeared in 4 of the 60 buyer questions. Findrix runs the other 56 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 7 facts about Thule. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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