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AI Rankings · bakery, patisserie and cake shop chains · Australia

Balfours, according to AI (October 2026)

balfours.com.au

When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for bakery, patisserie and cake shop chains, Balfours came up in 7 of 180 answers. That puts it #11 of the 61 companies AI named in Australia.

In 5 of those 7 answers AI recommended it. In the other 2 it only mentioned it.

  • 60 buyer questions
  • 180 answers read
  • 3 engines

Where you stand

Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.

EngineRankMention rateRecommendation rateAverage positionQuestions you appear in
All 3 engines#11of 614%71%4.44 of 60
ChatGPT#13of 403%100%6.02 of 60
Gemini#11of 415%67%4.73 of 60
Google AI Mode#12of 373%50%2.52 of 60

Gemini names Balfours most often, Google AI Mode least. Bakers Delight leads on all 3 engines.

Named instead of you

The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.

RankcompanyMention rateChatGPTGeminiGoogle AI Mode
1Bakers Delight106 answers ahead of you63%70%55%63%
8Muffin Break13 answers ahead of you11%15%12%7%
9Donut King9 answers ahead of you9%5%8%13%
10Pie Face1 answer ahead of you4%5%5%3%
11Balfoursyou4%3%5%3%

Pie Face is 1 answer ahead of you, Bourke Street Bakery 1 behind.

See, question by question, who took the spot →

In AI’s own words

How the engines described Balfours when they named it, word for word, from the October 2026 answers.

…Michel's Banjo's Strong regional brands: Ferguson Plarre (VIC), Balfours (SA), Jesters (WA), Banjo's (TAS) There's an interesting distinction here: Bakers Delight has the strongest bakery brand…

ChatGPT

Iconic SA baking companies like Vili's Family Bakery and Balfours have their goods (pies, pasties, and finger buns) stocked right across the state in independent country bakeries, roadhouses, and supermarkets

Google AI Mode

they operate central cafes/factory outlets rather than a massive web of branded retail shopfronts

Google AI Mode

AI states 11 facts about Balfours

In the October 2026 answers, AI describes your company in 11 statements: 7 about the service and 4 about history.

Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.

Check all 11 in Findrix →

What to do with this report

  1. Get named where you are not

    Balfours appeared in 4 of the 60 buyer questions. Findrix runs the other 56 for you and shows who AI names there instead, and which sites got them the spot.

  2. Fix what AI gets wrong

    AI states 11 facts about Balfours. Findrix puts each one next to your own facts and writes the correction email for you to send.

  3. Watch it move

    In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.

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