AI Rankings · book, ebook and stationery brands · Australia
Pentel, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for book, ebook and stationery brands, Pentel came up in 11 of 180 answers. That puts it #14 of the 284 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #14of 284 | 6% | 100% | 3.8 | 6 of 60 |
 ChatGPT | #9of 173 | 7% | 100% | 3.8 | 4 of 60 |
 Gemini | #19of 170 | 5% | 100% | 2.7 | 3 of 60 |
 Google AI Mode | #12of 167 | 7% | 100% | 4.8 | 4 of 60 |
ChatGPT names Pentel most often, Gemini least. Penguin Random House leads on Gemini and Google AI Mode. Pilot leads on ChatGPT.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Penguin Random House20 answers ahead of you | 19% | 13% | 20% | 18% |
| 11 | Earth Greetingslevel with you | 6% | 5% | 7% | 7% |
| 12 | Midorilevel with you | 6% | 7% | 8% | 3% |
| 13 | Pan Macmillan Australialevel with you | 6% | 5% | 8% | 5% |
| 14 | Pentelyou | 6% | 7% | 5% | 7% |
Pan Macmillan Australia is level with you, Leuchtturm1917 1 behind.
See, question by question, who took the spot →In AI’s own words
How the engines described Pentel when they named it, word for word, from the October 2026 answers.
The brands I’d put at the top are Pentel, Staedtler and rOtring, with Uni as a good alternative
Pentel Australia specifically describes it as a drafting pencil for technical writing.
Features a full metallic body with a clever dual-action retractor button that instantly depresses the tip so you don't bend the needle-nose lead sleeve in your pocket or pencil case.
AI states 15 facts about Pentel
In the October 2026 answers, AI describes your company in 15 statements: 15 about the service.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 15 in Findrix →What to do with this report
Get named where you are not
Pentel appeared in 6 of the 60 buyer questions. Findrix runs the other 54 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 15 facts about Pentel. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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