AI Rankings · book, ebook and stationery brands · Australia
Smiggle, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for book, ebook and stationery brands, Smiggle came up in 5 of 180 answers. That puts it #43 of the 284 companies AI named in Australia.
In 4 of those 5 answers AI recommended it. In the other one it only mentioned it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #43of 284 | 3% | 80% | 2.4 | 3 of 60 |
 ChatGPT | #22of 173 | 5% | 67% | 3.3 | 3 of 60 |
 Gemini | #63of 170 | 2% | 100% | 1.0 | 1 of 60 |
 Google AI Mode | #53of 167 | 2% | 100% | 1.0 | 1 of 60 |
ChatGPT names Smiggle most often, Google AI Mode least. Penguin Random House leads on Gemini and Google AI Mode. Pilot leads on ChatGPT.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Penguin Random House26 answers ahead of you | 19% | 13% | 20% | 18% |
| 40 | Montblanclevel with you | 3% | 3% | 3% | 2% |
| 41 | Notelylevel with you | 3% | 2% | 5% | 2% |
| 42 | OverDrivelevel with you | 3% | 2% | 5% | 2% |
| 43 | Smiggleyou | 3% | 5% | 2% | 2% |
OverDrive is level with you, Thames & Hudson level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described Smiggle when they named it, word for word, from the October 2026 answers.
…rulers, geometry, everyday school kits ⭐⭐⭐⭐⭐ Excellent workhorse Smiggle Pencil cases, backpacks, lunchboxes, bottles ⭐⭐⭐⭐½ Best for hard-wearing kid gear Artline Whiteboard markers, fineliners,…
Best for hard-wearing kid gear
Smiggle is surprisingly good for the physical school gear, particularly the hard-top pencil cases.
AI states 10 facts about Smiggle
In the October 2026 answers, AI describes your company in 10 statements: 8 about the service, 1 about ownership and 1 about prices.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 10 in Findrix →What to do with this report
Get named where you are not
Smiggle appeared in 3 of the 60 buyer questions. Findrix runs the other 57 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 10 facts about Smiggle. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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