AI Rankings · book, ebook and stationery brands · Australia
Spencil, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for book, ebook and stationery brands, Spencil came up in 2 of 180 answers. That puts it #139 of the 284 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #139of 284 | 1% | 100% | 8.0 | 2 of 60 |
 ChatGPT | 0 of 60 | ||||
 Gemini | #61of 170 | 3% | 100% | 8.0 | 2 of 60 |
 Google AI Mode | 0 of 60 |
Penguin Random House leads on Gemini and Google AI Mode. Pilot leads on ChatGPT.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Penguin Random House29 answers ahead of you | 19% | 13% | 20% | 18% |
| 136 | Seven Seas Entertainmentlevel with you | 1% | 2% | 2% | |
| 137 | Smart Kids Australialevel with you | 1% | 3% | ||
| 138 | Smythsonlevel with you | 1% | 2% | 2% | |
| 139 | Spencilyou | 1% | 3% |
Smythson is level with you, The Australian Women's Weekly level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described Spencil when they named it, word for word, from the October 2026 answers.
Spencil: Tailored precisely for Australian school children, Spencil focuses heavily on wipe-clean surfaces, reinforced stitching, and heavy-duty protective covers for booklists and bags
Spencil focuses heavily on wipe-clean surfaces, reinforced stitching, and heavy-duty protective covers for booklists and bags.
A homegrown favorite particularly well-known for children’s and student stationery, school bags, and book covers featuring vibrant, locally drawn graphics.
AI states 2 facts about Spencil
In the October 2026 answers, AI describes your company in 2 statements: 2 about the service.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 2 in Findrix →What to do with this report
Get named where you are not
Spencil appeared in 2 of the 60 buyer questions. Findrix runs the other 58 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 2 facts about Spencil. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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