AI Rankings · cleaning, laundry and household brands · Australia
Dettol, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for cleaning, laundry and household brands, Dettol came up in 11 of 180 answers. That puts it #12 of the 230 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #12of 230 | 6% | 100% | 5.3 | 6 of 60 |
 ChatGPT | #12of 122 | 8% | 100% | 6.2 | 5 of 60 |
 Gemini | #17of 149 | 5% | 100% | 5.0 | 3 of 60 |
 Google AI Mode | #15of 112 | 5% | 100% | 4.0 | 3 of 60 |
ChatGPT names Dettol most often, Google AI Mode least. Earth Choice leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Earth Choice30 answers ahead of you | 23% | 32% | 18% | 18% |
| 9 | Euca3 answers ahead of you | 8% | 3% | 10% | 10% |
| 10 | Euclove1 answer ahead of you | 7% | 2% | 7% | 12% |
| 11 | Biozet Attacklevel with you | 6% | 10% | 3% | 5% |
| 12 | Dettolyou | 6% | 8% | 5% | 5% |
Biozet Attack is level with you, Finish level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described Dettol when they named it, word for word, from the October 2026 answers.
Current Australian retail listings also show Micro Protect, Pine O Cleen, Dettol, Strike, and Domestos as common disinfectant brands. [1] For an actual spray, I’d shortlist: Glen 20 — the…
Alongside their classic liquid concentrate, the Dettol Disinfectant Spray aerosol range and their antibacterial trigger surface sprays are heavily relied upon to wipe down kitchen benches, high-traffic touchpoints, and bathrooms during peak sickness weeks.
A household name for antiseptic and antibacterial protection, offering various multi-purpose surface sprays and sprays targeted at stopping the spread of common illnesses.
AI states 17 facts about Dettol
In the October 2026 answers, AI describes your company in 17 statements: 11 about the service, 3 about award, 2 about prices and 1 about other things.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 17 in Findrix →What to do with this report
Get named where you are not
Dettol appeared in 6 of the 60 buyer questions. Findrix runs the other 54 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 17 facts about Dettol. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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