AI Rankings · cleaning, laundry and household brands · Australia
Lux, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for cleaning, laundry and household brands, Lux came up in 1 of 180 answers. That puts it #174 of the 230 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #174of 230 | 1% | 100% | 4.0 | 1 of 60 |
 ChatGPT | 0 of 60 | ||||
 Gemini | #126of 149 | 2% | 100% | 4.0 | 1 of 60 |
 Google AI Mode | 0 of 60 |
Earth Choice leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Earth Choice40 answers ahead of you | 23% | 32% | 18% | 18% |
| 171 | Lectric Washing Sodalevel with you | 1% | 2% | ||
| 172 | Lemon Freshlevel with you | 1% | 2% | ||
| 173 | Liquid-Plumr Urgent Clear Gellevel with you | 1% | 2% | ||
| 174 | Luxyou | 1% | 2% |
Liquid-Plumr Urgent Clear Gel is level with you, Microfibre Cloths Australia level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described Lux when they named it, word for word, from the October 2026 answers.
Lux and Rinso The Heritage: Like Sunlight, these detergent and soap lines were championed by Lever Brothers and established household strongholds in Australia by the early-to-mid 20th century
Like Sunlight, these detergent and soap lines were championed by Lever Brothers and established household strongholds in Australia by the early-to-mid 20th century.
Lux flakes were traditionally used for delicate hand-washing of woollens and silks long before the advent of gentle machine-wash cycles, while Rinso was a dominant weekly washday powder well into the mid-century.
AI states 2 facts about Lux
In the October 2026 answers, AI describes your company in 2 statements: 1 about history and 1 about the service.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 2 in Findrix →What to do with this report
Get named where you are not
Lux appeared in 1 of the 60 buyer questions. Findrix runs the other 59 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 2 facts about Lux. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
← Back to Cleaning, laundry and household brands in AustraliaRequest a correction or removal
Get Lux recommended by AISee what AI says about your company, who it names instead, and what to change so it names you.