AI Rankings · cleaning, laundry and household brands · Australia
The Dirt Company, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for cleaning, laundry and household brands, The Dirt Company came up in 4 of 180 answers. That puts it #44 of the 230 companies AI named in Australia.
In 3 of those 4 answers AI recommended it. In the other one it only mentioned it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #44of 230 | 2% | 75% | 3.8 | 3 of 60 |
 ChatGPT | #20of 122 | 5% | 67% | 4.0 | 3 of 60 |
 Gemini | #53of 149 | 2% | 100% | 3.0 | 1 of 60 |
 Google AI Mode | 0 of 60 |
ChatGPT names The Dirt Company most often, Gemini least. Earth Choice leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Earth Choice37 answers ahead of you | 23% | 32% | 18% | 18% |
| 41 | OzKleenlevel with you | 2% | 3% | 3% | |
| 42 | Rubbedinlevel with you | 2% | 2% | 3% | 2% |
| 43 | Skipperlevel with you | 2% | 3% | 2% | 2% |
| 44 | The Dirt Companyyou | 2% | 5% | 2% |
Skipper is level with you, Zero Co level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described The Dirt Company when they named it, word for word, from the October 2026 answers.
…friends are the sort who get genuinely excited about laundry. [2] The Dirt Company — best for a stylish laundry-focused gift This is probably my pick if you specifically want laundry rather than…
The Dirt Company — has numerous independent Australian stockists.
Sustainable, high-performance laundry detergents, fabric sprays, and stain removers.
AI states 7 facts about The Dirt Company
In the October 2026 answers, AI describes your company in 7 statements: 7 about the service.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 7 in Findrix →What to do with this report
Get named where you are not
The Dirt Company appeared in 3 of the 60 buyer questions. Findrix runs the other 57 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 7 facts about The Dirt Company. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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