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AI Rankings · colour cosmetics and makeup brands · Australia

Burt’s Bees, according to AI (October 2026)

burtsbees.com.au

When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for colour cosmetics and makeup brands, Burt’s Bees came up in 2 of 180 answers. That puts it #86 of the 187 companies AI named in Australia.

Every time it came up, AI recommended it rather than just mentioning it.

  • 60 buyer questions
  • 180 answers read
  • 3 engines

Where you stand

Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.

EngineRankMention rateRecommendation rateAverage positionQuestions you appear in
All 3 engines#86of 1871%100%4.51 of 60
ChatGPT#74of 1062%100%7.01 of 60
Gemini0 of 60
Google AI Mode#81of 1082%100%2.01 of 60

MAC leads on all 3 engines.

Named instead of you

The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.

RankcompanyMention rateChatGPTGeminiGoogle AI Mode
1MAC43 answers ahead of you25%30%20%25%
83Axiologylevel with you1%3%
84Ben Nyelevel with you1%2%2%
85Bodyographylevel with you1%3%
86Burt’s Beesyou1%2%2%

Bodyography is level with you, Color Nymph level with you.

See, question by question, who took the spot →

In AI’s own words

How the engines described Burt’s Bees when they named it, word for word, from the October 2026 answers.

Burt's Bees Tinted Lip Balm — an excellent inexpensive option

ChatGPT

Their Tinted Lip Balms use a lightweight botanical wax and shea butter base that deposits a subtle, zero-effort hint of everyday colour without feeling greasy or glossy.

Google AI Mode

AI states 1 facts about Burt’s Bees

In the October 2026 answers, AI describes your company in 1 statements: 1 about the service.

Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.

Check all 1 in Findrix →

What to do with this report

  1. Get named where you are not

    Burt’s Bees appeared in 1 of the 60 buyer questions. Findrix runs the other 59 for you and shows who AI names there instead, and which sites got them the spot.

  2. Fix what AI gets wrong

    AI states 1 facts about Burt’s Bees. Findrix puts each one next to your own facts and writes the correction email for you to send.

  3. Watch it move

    In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.

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