AI Rankings · colour cosmetics and makeup brands · Australia
Tarte, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for colour cosmetics and makeup brands, Tarte came up in 6 of 180 answers. That puts it #49 of the 187 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #49of 187 | 3% | 100% | 5.2 | 5 of 60 |
 ChatGPT | #46of 106 | 3% | 100% | 9.0 | 2 of 60 |
 Gemini | #40of 132 | 5% | 100% | 3.7 | 3 of 60 |
 Google AI Mode | #62of 108 | 2% | 100% | 2.0 | 1 of 60 |
Gemini names Tarte most often, Google AI Mode least. MAC leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | MAC39 answers ahead of you | 25% | 30% | 20% | 25% |
| 46 | Makeup Revolutionlevel with you | 3% | 3% | 3% | 3% |
| 47 | Saielevel with you | 3% | 3% | 5% | 2% |
| 48 | Stilalevel with you | 3% | 2% | 2% | 7% |
| 49 | Tarteyou | 3% | 3% | 5% | 2% |
Stila is level with you, Tower 28 level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described Tarte when they named it, word for word, from the October 2026 answers.
For example, MECCA currently carries the Smashbox x Becca Under Eye Brightening Corrector ($54), while Sephora Australia carries tarte Colored Clay CC Undereye Corrector ($48)
IT Cosmetics, Tarte, and e.l.f. are among the top brands in Australia known for concealers that effectively cover and hide stubborn dark circles.
The gold standard for full-coverage, matte camouflage that hides discoloration completely.
AI states 7 facts about Tarte
In the October 2026 answers, AI describes your company in 7 statements: 6 about the service and 1 about prices.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 7 in Findrix →What to do with this report
Get named where you are not
Tarte appeared in 5 of the 60 buyer questions. Findrix runs the other 55 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 7 facts about Tarte. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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