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AI Rankings · cookware, tableware and kitchenware brands · Australia

Sthål, according to AI (October 2026)

When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for cookware, tableware and kitchenware brands, Sthål came up in 2 of 180 answers. That puts it #117 of the 253 companies AI named in Australia.

Every time it came up, AI recommended it rather than just mentioning it.

  • 60 buyer questions
  • 180 answers read
  • 3 engines

Where you stand

Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.

EngineRankMention rateRecommendation rateAverage positionQuestions you appear in
All 3 engines#117of 2531%100%1.51 of 60
ChatGPT#87of 1392%100%2.01 of 60
Gemini#100of 1422%100%1.01 of 60
Google AI Mode0 of 60

Scanpan leads on ChatGPT and Google AI Mode. Essteele leads on Gemini.

Named instead of you

The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.

RankcompanyMention rateChatGPTGeminiGoogle AI Mode
1Scanpan47 answers ahead of you27%37%22%23%
114Royal Kitchenwarelevel with you1%2%2%
115Sea to Summitlevel with you1%2%2%
116Smith + Nobellevel with you1%2%2%
117Sthålyou1%2%2%

Smith + Nobel is level with you, Stölzle level with you.

See, question by question, who took the spot →

In AI’s own words

How the engines described Sthål when they named it, word for word, from the October 2026 answers.

Its aesthetic fits the Australian coastal/European tableware market extremely well. [1] Sthål — Sweden / Portugal A particularly good fit if you want something more sophisticated and less mass-market

ChatGPT

Designed in Sweden and produced in Portugal from white stoneware; the glazes involve several manual processes, giving the pieces a genuinely artisanal appearance.

ChatGPT

It is stocked by multiple Australian interiors retailers.

ChatGPT

AI states 5 facts about Sthål

In the October 2026 answers, AI describes your company in 5 statements: 5 about the service.

Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.

Check all 5 in Findrix →

What to do with this report

  1. Get named where you are not

    Sthål appeared in 1 of the 60 buyer questions. Findrix runs the other 59 for you and shows who AI names there instead, and which sites got them the spot.

  2. Fix what AI gets wrong

    AI states 5 facts about Sthål. Findrix puts each one next to your own facts and writes the correction email for you to send.

  3. Watch it move

    In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.

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