AI Rankings · equestrian and horse riding gear brands · Australia
R.M.Williams, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for equestrian and horse riding gear brands, R.M.Williams came up in 4 of 180 answers. That puts it #71 of the 232 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #71of 232 | 2% | 100% | 5.3 | 3 of 60 |
 ChatGPT | #27of 142 | 5% | 100% | 6.3 | 3 of 60 |
 Gemini | #75of 141 | 2% | 100% | 2.0 | 1 of 60 |
 Google AI Mode | 0 of 60 |
ChatGPT names R.M.Williams most often, Gemini least. Wintec leads on Gemini and Google AI Mode. Ariat leads on ChatGPT.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Wintec38 answers ahead of you | 23% | 20% | 25% | 25% |
| 68 | Professionals Choicelevel with you | 2% | 3% | 2% | 2% |
| 69 | PS of Swedenlevel with you | 2% | 7% | ||
| 70 | QJ Riding Wearlevel with you | 2% | 3% | 3% | |
| 71 | R.M.Williamsyou | 2% | 5% | 2% |
QJ Riding Wear is level with you, Showmaster level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described R.M.Williams when they named it, word for word, from the October 2026 answers.
…general station work where a full-length duster gets in the way. 🥉 R.M.Williams — excellent, but a little different R.M.Williams has a strong reputation among Australian horse and rural people,…
Founded in 1932 after Reginald Murray Williams learned saddlery and leatherworking in South Australia.
The original business made pack saddles, boots and other bush gear, so its connection to working horses is genuine rather than purely lifestyle marketing.
AI states 5 facts about R.M.Williams
In the October 2026 answers, AI describes your company in 5 statements: 3 about history and 2 about the service.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 5 in Findrix →What to do with this report
Get named where you are not
R.M.Williams appeared in 3 of the 60 buyer questions. Findrix runs the other 57 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 5 facts about R.M.Williams. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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