AI Rankings · financial advice and planning firms · Australia
Morgans, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for financial advice and planning firms, Morgans came up in 31 of 180 answers. That puts it #2 of the 78 companies AI named in Australia.
In 27 of those 31 answers AI recommended it. In the other 4 it only mentioned it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #2of 78 | 17% | 87% | 4.6 | 24 of 60 |
 ChatGPT | #5of 47 | 18% | 64% | 5.3 | 11 of 60 |
 Gemini | #2of 66 | 20%Most recommended | 100% | 3.5 | 12 of 60 |
 Google AI Mode | #3of 60 | 13%Most recommended | 100% | 5.4 | 8 of 60 |
Gemini names Morgans most often, Google AI Mode least. Count leads on all 3 engines.
Named instead of you
Those named above you, you, and the three named right below you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Count16 answers ahead of you | 26% | 33% | 22% | 23% |
| 2 | Morgansyou | 17% | 18% | 20% | 13% |
| 3 | Akuminlevel with you | 17% | 18% | 17% | 17% |
| 4 | Centrepoint Alliance5 answers behind you | 14% | 20% | 10% | 13% |
| 5 | Infocus9 answers behind you | 12% | 27% | 5% | 5% |
Count is 16 answers ahead of you, Akumin level with you, Centrepoint Alliance 5 behind.
See, question by question, who took the spot →In AI’s own words
How the engines described Morgans when they named it, word for word, from the October 2026 answers.
Morgans Sydney — Sydney CBD: Its Wealth+ SMSF service covers establishment, administration, investment advice, rollovers and compliance
Its Wealth+ SMSF service covers establishment, administration, investment advice, rollovers and compliance.
Morgans has a dedicated “Women in Wealth” initiative featuring female financial advisers and investment professionals who support women investors with superannuation, investments, retirement and wealth management.
AI states 46 facts about Morgans
In the October 2026 answers, AI describes your company in 46 statements: 26 about the service, 10 about address, 6 about other things, 3 about team and 1 about history.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 46 in Findrix →Your “Top 3 in AI answers” badge
Gemini and Google AI Mode put Morgans in their top 3 for Australia. That earns the badge for your website: it names the engine, links to the ranking and updates itself.
<a href="https://www.findrix.ai/rankings/au/financial-advisers-and-planners-chains" title="Findrix AI Rankings"><img src="https://www.findrix.ai/badge/financial-advisers-and-planners-chains-morgans.svg" alt="Findrix AI Rankings badge · Financial advice and planning firms in Australia" width="320" height="72"></a>
<a href="https://www.findrix.ai/rankings/au/financial-advisers-and-planners-chains" title="Findrix AI Rankings"><img src="https://www.findrix.ai/badge/financial-advisers-and-planners-chains-morgans-dark.svg" alt="Findrix AI Rankings badge · Financial advice and planning firms in Australia" width="320" height="72"></a>
<a href="https://www.findrix.ai/rankings/au/financial-advisers-and-planners-chains" title="Findrix AI Rankings"><img src="https://www.findrix.ai/badge/financial-advisers-and-planners-chains-morgans-pill.svg" alt="Findrix AI Rankings badge · Financial advice and planning firms in Australia" width="260" height="48"></a>
<a href="https://www.findrix.ai/rankings/au/financial-advisers-and-planners-chains" title="Findrix AI Rankings"><img src="https://www.findrix.ai/badge/financial-advisers-and-planners-chains-morgans-dark-pill.svg" alt="Findrix AI Rankings badge · Financial advice and planning firms in Australia" width="260" height="48"></a>
- One badge, the engines that recommend you on it. Add the other engines by climbing into their top 3.
- The image lives on findrix.ai and updates itself: month and engines change, your code does not.
- Drop out of every top 3 and it quietly turns into “Listed in AI Rankings”. It never breaks and never lies.
- It links to the ranking on findrix.ai.
- Use the image as it is. Do not edit, recolour or crop it.
- Always place it with the link from the code.
- The badge is valid while the current ranking backs it.
- Findrix may withdraw the badge, for example if the image is changed or the link is removed.
What to do with this report
Get named where you are not
Morgans appeared in 24 of the 60 buyer questions. Findrix runs the other 36 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 46 facts about Morgans. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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