Findrix

AI Rankings · fishing gear, tackle and apparel brands · Australia

Musto, according to AI (October 2026)

musto.com.au

When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for fishing gear, tackle and apparel brands, Musto came up in 4 of 180 answers. That puts it #47 of the 199 companies AI named in Australia.

Every time it came up, AI recommended it rather than just mentioning it.

  • 60 buyer questions
  • 180 answers read
  • 3 engines

Where you stand

Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.

EngineRankMention rateRecommendation rateAverage positionQuestions you appear in
All 3 engines#47of 1992%100%2.52 of 60
ChatGPT#32of 1123%100%3.02 of 60
Gemini#59of 1232%100%1.01 of 60
Google AI Mode#54of 1162%100%3.01 of 60

ChatGPT names Musto most often, Google AI Mode least. Shimano leads on all 3 engines.

Named instead of you

The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.

RankcompanyMention rateChatGPTGeminiGoogle AI Mode
1Shimano91 answers ahead of you53%53%53%52%
44Desolve Supply Co.level with you2%3%3%
45Fin-Norlevel with you2%2%2%3%
46Marlinlevel with you2%2%3%2%
47Mustoyou2%3%2%2%

Marlin is level with you, Orvis level with you.

See, question by question, who took the spot →

In AI’s own words

How the engines described Musto when they named it, word for word, from the October 2026 answers.

Musto — MPX Gore-Tex Pro Offshore If staying completely dry in nasty weather is the priority, this is arguably the benchmark

ChatGPT

3-layer Gore-Tex Pro, >28,000 mm waterproofing, fully windproof, very breathable, with a proper storm guard, spume guard and adjustable hood.

ChatGPT

The cheaper BR2 Offshore 2.0 is actually rated >30,000 mm and is fully seam-taped, so don't dismiss it if you don't want to spend $1,800.

ChatGPT

AI states 6 facts about Musto

In the October 2026 answers, AI describes your company in 6 statements: 6 about the service.

Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.

Check all 6 in Findrix →

What to do with this report

  1. Get named where you are not

    Musto appeared in 2 of the 60 buyer questions. Findrix runs the other 58 for you and shows who AI names there instead, and which sites got them the spot.

  2. Fix what AI gets wrong

    AI states 6 facts about Musto. Findrix puts each one next to your own facts and writes the correction email for you to send.

  3. Watch it move

    In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.

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