AI Rankings · fragrance and perfume brands · Australia
Estée Lauder, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for fragrance and perfume brands, Estée Lauder came up in 7 of 180 answers. That puts it #31 of the 247 companies AI named in Australia.
In 6 of those 7 answers AI recommended it. In the other one it only mentioned it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #31of 247 | 4% | 86% | 12.3 | 5 of 60 |
 ChatGPT | #34of 151 | 3% | 50% | 10.0 | 2 of 60 |
 Gemini | #30of 148 | 5% | 100% | 14.3 | 3 of 60 |
 Google AI Mode | #33of 124 | 3% | 100% | 11.5 | 2 of 60 |
Gemini names Estée Lauder most often, Google AI Mode least. Goldfield & Banks leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Goldfield & Banks44 answers ahead of you | 28% | 25% | 32% | 28% |
| 28 | Jean Paul Gaultier1 answer ahead of you | 5% | 2% | 7% | 5% |
| 29 | Narciso Rodriguez1 answer ahead of you | 4% | 10% | 3% | |
| 30 | Carolina Herreralevel with you | 4% | 2% | 5% | 5% |
| 31 | Estée Lauderyou | 4% | 3% | 5% | 3% |
Carolina Herrera is level with you, Penhaligon's level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described Estée Lauder when they named it, word for word, from the October 2026 answers.
The Beautiful Magnolia Estee Lauder features a pocket-friendly travel size spray ideal for quick touch-ups on the go
Beautiful Magnolia Estee Lauder features a pocket-friendly travel size spray ideal for quick touch-ups on the go.
Their Glimmer fragrance has a matching perfumed shower gel and body lotion, and the brand specifically recommends the three-step layering routine for longer wear.
AI states 4 facts about Estée Lauder
In the October 2026 answers, AI describes your company in 4 statements: 3 about the service and 1 about other things.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 4 in Findrix →What to do with this report
Get named where you are not
Estée Lauder appeared in 5 of the 60 buyer questions. Findrix runs the other 55 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 4 facts about Estée Lauder. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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