AI Rankings · fragrance and perfume brands · Australia
Initio, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for fragrance and perfume brands, Initio came up in 3 of 180 answers. That puts it #73 of the 247 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #73of 247 | 2% | 100% | 13.7 | 3 of 60 |
 ChatGPT | #72of 151 | 2% | 100% | 21.0 | 1 of 60 |
 Gemini | #78of 148 | 2% | 100% | 16.0 | 1 of 60 |
 Google AI Mode | #73of 124 | 2% | 100% | 4.0 | 1 of 60 |
Goldfield & Banks leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Goldfield & Banks48 answers ahead of you | 28% | 25% | 32% | 28% |
| 70 | David Beckhamlevel with you | 2% | 2% | 3% | |
| 71 | Dupes & Colevel with you | 2% | 2% | 2% | 2% |
| 72 | Frederic Mallelevel with you | 2% | 2% | 2% | 2% |
| 73 | Initioyou | 2% | 2% | 2% | 2% |
Frederic Malle is level with you, Jimmy Choo level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described Initio when they named it, word for word, from the October 2026 answers.
Tom Ford Private Blend, Parfums de Marly, Kilian Paris, Initio, and Penhaligon's Portraits are the standout luxury perfume lines sold in Australia featuring exceptionally heavy glass bottles that…
These deep obsidian and jewel-toned glass bottles feature a thick base and metallic geometric branding that catches the light.
They have an imposing, mystical presence.
AI states 2 facts about Initio
In the October 2026 answers, AI describes your company in 2 statements: 2 about the service.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 2 in Findrix →What to do with this report
Get named where you are not
Initio appeared in 3 of the 60 buyer questions. Findrix runs the other 57 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 2 facts about Initio. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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