AI Rankings · fragrance and perfume brands · Australia
Wilderness Lab, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for fragrance and perfume brands, Wilderness Lab came up in 3 of 180 answers. That puts it #88 of the 247 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #88of 247 | 2% | 100% | 3.0 | 2 of 60 |
 ChatGPT | #79of 151 | 2% | 100% | 6.0 | 1 of 60 |
 Gemini | #86of 148 | 2% | 100% | 2.0 | 1 of 60 |
 Google AI Mode | #85of 124 | 2% | 100% | 1.0 | 1 of 60 |
Goldfield & Banks leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Goldfield & Banks48 answers ahead of you | 28% | 25% | 32% | 28% |
| 85 | SŚAINTlevel with you | 2% | 2% | 3% | |
| 86 | The Dupe Spotlevel with you | 2% | 2% | 2% | 2% |
| 87 | Valentinolevel with you | 2% | 3% | 2% | |
| 88 | Wilderness Labyou | 2% | 2% | 2% | 2% |
Valentino is level with you, AERIN 1 behind.
See, question by question, who took the spot →In AI’s own words
How the engines described Wilderness Lab when they named it, word for word, from the October 2026 answers.
…dyes, so I'd ask them before treating it as a perfect match. [9] Wilderness Lab — Makes botanical solid perfumes and says it avoids synthetic fragrances and phthalates
Handcrafted in Tasmania, this brand makes 100% natural, vegan solid perfume balms packaged in small, highly portable 100% Recyclable Aluminium Tins.
Crucially, they use candelilla wax (Euphorbia Cerifera Cera) as the primary base rather than soft beeswax or low-melting oils, giving it a higher and more resilient melting threshold on hot days.
AI states 2 facts about Wilderness Lab
In the October 2026 answers, AI describes your company in 2 statements: 2 about the service.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 2 in Findrix →What to do with this report
Get named where you are not
Wilderness Lab appeared in 2 of the 60 buyer questions. Findrix runs the other 58 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 2 facts about Wilderness Lab. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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