AI Rankings · Funeral home groups · Australia
We asked ChatGPT, Gemini and Google AI Mode 60 questions a buyer in Australia types when looking for funeral home groups. The engines named 51 companies in Australia. White Lady Funerals is named most often, in 43% of answers, followed by Simplicity Funerals (42%) and Guardian Funerals (28%). 33 are named by all three engines.
The full list is below, ranked by how consistently each company is named.
Click a company to open its full report: every answer that names it, where it stands in each one, and the sites behind every rival. Mentioned is the share of answers that name the company: all 180, one engine’s 60 in the engine columns. Green marks that engine’s 3 most recommended. A crossed circle means it never named the company. Click a heading to sort.
Every company AI named in Australia, ranked by how consistently it is named.
4 most recommended. 47 named. The rest not cited.
See every answer that names a rival instead of you, and the fix for each.
Before an engine names a company, it reads the web. These are the sites each engine cited most in its 60 answers for Australia, by the share of answers citing them.
ChatGPT| Source | Share | Links |
|---|---|---|
| simplicityfunerals.com.au | 27% | 38 |
| invocare.com.au | 27% | 54 |
| guardianfunerals.com.au | 15% | 24 |
| bare.com.au | 13% | 16 |
| tobinbrothers.com.au | 12% | 24 |
| funeralsdirect.com.au | 10% | 16 |
| whiteladyfunerals.com.au | 10% | 20 |
| candourfunerals.com.au | 7% | 9 |
| acropolisfunerals.com.au | 5% | 7 |
| brownebrothersfunerals.com.au | 5% | 6 |
Gemini| Source | Share | Links |
|---|---|---|
| tobinbrothers.com.au | 12% | 18 |
| gatheredhere.com.au | 10% | 39 |
| comparefuneraldirectors.com.au | 7% | 10 |
| tomorrowfunerals.com.au | 7% | 20 |
| invocare.com.au | 7% | 12 |
| salvosfunerals.com.au | 7% | 8 |
| bare.com.au | 7% | 13 |
| australianpensionerfunerals.au | 5% | 6 |
| whiteladyfunerals.com.au | 5% | 8 |
| ezifunerals.com.au | 5% | 10 |
Google AI Mode| Source | Share | Links |
|---|---|---|
| whiteladyfunerals.com.au | 20% | 32 |
| invocare.com.au | 13% | 24 |
| tobinbrothers.com.au | 12% | 18 |
| funeralsdirect.com.au | 10% | 12 |
| bowraodea.com.au | 8% | 9 |
| bare.com.au | 8% | 12 |
| propelfuneralpartners.com.au | 8% | 12 |
| nfda.com.au | 7% | 8 |
| simplicityfunerals.com.au | 7% | 14 |
| gatheredhere.com.au | 7% | 8 |
One thing stands out. ChatGPT cites company sites directly: simplicityfunerals.com.au tops its list, so a company’s own pages decide whether it is named.
Open your full report, then take the “Top 3 in AI answers” badge. It names the engine, it links back here, and it is free. Then keep the spot: Findrix tracks all three engines for your company and tells you when a rival moves in.
Findrix shows you, answer by answer, who took the recommendation instead of you and which sites got them there. Your site becomes a numbered list of edits, and the next scan confirms each one.
Findrix runs your buyers’ questions for your company and shows what AI says instead of you, with every wrong fact and the correction written for you.
A company gets the badge when it is in the top 3 on any single engine, by how many of that engine’s answers recommend it, not just name it. The badge names the engine, so a company can hold it on Gemini and not on ChatGPT. In Australia that is Simplicity Funerals, Guardian Funerals and Tobin Brothers Funerals on ChatGPT. White Lady Funerals, Simplicity Funerals and Guardian Funerals on Gemini. White Lady Funerals, Simplicity Funerals and Guardian Funerals on Google AI Mode. 9 badges, 4 companies. A badge holder confirms its website inside the report and puts the badge on its site, and it links back to this page.
Every company was measured against the same 60 questions, asked the way a buyer types them, with no company name in the question. Grouped by how the question is asked: three kinds.
+ 2 more questions in this group.
+ 51 more questions in this group.
Each of the 60 questions was asked once to ChatGPT, Gemini and Google AI Mode in October 2026: 180 answers. We read every answer and record which companies it names. A company’s share is the part of answers that name it. Different spellings of one company are merged into one row.
Left out: companies outside Australia, and names that aren’t funeral home groups. A name AI gave without a website we could find is listed without a profile.
One run per question means a single answer moves a company at the bottom of the table by a point. Treat differences of 1 to 2% as noise and the top 20 as stable.
One email when the next run moves this list: who entered, who left, where you stand. No newsletter.
Either no engine named it in the 180 answers we read, or it was named and we could not match it to a website. Search the list above. If it was named, its full report is ready. If it was never named, Findrix shows what AI says when buyers ask about funeral home groups, which rivals it names instead, and a ranked list of fixes: the page, the edit, and the next scan ticks it off. It starts with the 7-day trial.
Everything we collected about the company: its position on each of ChatGPT, Gemini and Google AI Mode, recommended or only mentioned, its average position in the answer and what AI says about it word for word. It is free and open to anyone, no login. The “Top 3 in AI answers” badge goes on the company’s site when any engine puts it in its top 3.
This page is one snapshot. Findrix is where you control and grow your AI visibility over time: your own question set, 60 to 180 questions by plan, tracked for you and your rivals. On every answer you see recommended, only mentioned, or a rival, and which sites earned that rival the spot. Wrong facts come with the correction email written for you. Your site becomes a numbered plan: which page, what to change, confirmed by the next scan. A PDF report for you and your team. It starts with the 7-day trial.
Use Request a correction at the bottom of the page: we check the change against the answers and fix the listing. For anything else, write to us there too and we will look at it against your website.
Measured in October 2026: 60 questions x 3 engines x 1 run. Request a correction.
Get your company recommended by AISee what AI says about your company, who it names instead, and what to change so it names you.
