AI Rankings · haircare brands · Australia
De Lorenzo, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for haircare brands, De Lorenzo came up in 14 of 180 answers. That puts it #16 of the 243 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #16of 243 | 8% | 100% | 3.7 | 13 of 60 |
 ChatGPT | #14of 139 | 10% | 100% | 4.0 | 6 of 60 |
 Gemini | #12of 164 | 10% | 100% | 3.2 | 6 of 60 |
 Google AI Mode | #27of 118 | 3% | 100% | 4.5 | 2 of 60 |
ChatGPT names De Lorenzo most often, Google AI Mode least. Eleven Australia leads on ChatGPT and Gemini. Olaplex leads on Google AI Mode.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Eleven Australia25 answers ahead of you | 22% | 28% | 25% | 12% |
| 13 | K182 answers ahead of you | 9% | 12% | 7% | 8% |
| 14 | L'Oréal1 answer ahead of you | 8% | 13% | 7% | 5% |
| 15 | Clever Curllevel with you | 8% | 10% | 7% | 7% |
| 16 | De Lorenzoyou | 8% | 10% | 10% | 3% |
Clever Curl is level with you, Pureology level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described De Lorenzo when they named it, word for word, from the October 2026 answers.
The De Lorenzo Instant Illumin8 Blonde Shampoo provides a creamy, gentle formula enriched with violet pigments to cool down golden highlights without heavy residue
The De Lorenzo Instant Illumin8 Blonde Shampoo provides a creamy, gentle formula enriched with violet pigments to cool down golden highlights without heavy residue.
A salon-style Australian option for cooling brunette tones.
AI states 20 facts about De Lorenzo
In the October 2026 answers, AI describes your company in 20 statements: 17 about the service, 1 about address, 1 about prices and 1 about history.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 20 in Findrix →What to do with this report
Get named where you are not
De Lorenzo appeared in 13 of the 60 buyer questions. Findrix runs the other 47 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 20 facts about De Lorenzo. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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