AI Rankings · haircare brands · Australia
Head & Shoulders, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for haircare brands, Head & Shoulders came up in 4 of 180 answers. That puts it #55 of the 243 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #55of 243 | 2% | 100% | 6.8 | 2 of 60 |
 ChatGPT | #46of 139 | 3% | 100% | 9.0 | 2 of 60 |
 Gemini | #75of 164 | 2% | 100% | 8.0 | 1 of 60 |
 Google AI Mode | #58of 118 | 2% | 100% | 1.0 | 1 of 60 |
ChatGPT names Head & Shoulders most often, Google AI Mode least. Eleven Australia leads on ChatGPT and Gemini. Olaplex leads on Google AI Mode.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Eleven Australia35 answers ahead of you | 22% | 28% | 25% | 12% |
| 52 | Virtue1 answer ahead of you | 3% | 3% | 3% | 2% |
| 53 | Cooki Haircarelevel with you | 2% | 2% | 3% | 2% |
| 54 | Gisoulevel with you | 2% | 2% | 2% | 3% |
| 55 | Head & Shouldersyou | 2% | 3% | 2% | 2% |
Gisou is level with you, KUNDAL level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described Head & Shoulders when they named it, word for word, from the October 2026 answers.
If dandruff is the problem: Head & Shoulders is still a perfectly legitimate choice; you don't need an expensive men's brand for that
The 2-in-1s boosted with charcoal or sandalwood notes are frequently grabbed off Woolworths or Coles shelves because they do the job fast without over-complicating the shower routine.
If dandruff is the problem: Head & Shoulders is still a perfectly legitimate choice; you don't need an expensive men's brand for that.
AI states 3 facts about Head & Shoulders
In the October 2026 answers, AI describes your company in 3 statements: 3 about the service.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 3 in Findrix →What to do with this report
Get named where you are not
Head & Shoulders appeared in 2 of the 60 buyer questions. Findrix runs the other 58 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 3 facts about Head & Shoulders. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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