AI Rankings · haircare brands · Australia
Herbal Essences, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for haircare brands, Herbal Essences came up in 3 of 180 answers. That puts it #70 of the 243 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #70of 243 | 2% | 100% | 9.3 | 3 of 60 |
 ChatGPT | #73of 139 | 2% | 100% | 9.0 | 1 of 60 |
 Gemini | #53of 164 | 3% | 100% | 9.5 | 2 of 60 |
 Google AI Mode | 0 of 60 |
Gemini names Herbal Essences most often, ChatGPT least. Eleven Australia leads on ChatGPT and Gemini. Olaplex leads on Google AI Mode.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Eleven Australia36 answers ahead of you | 22% | 28% | 25% | 12% |
| 67 | Clean Swimlevel with you | 2% | 2% | 2% | 2% |
| 68 | Coco & Evelevel with you | 2% | 2% | 3% | |
| 69 | Ecostorelevel with you | 2% | 2% | 3% | |
| 70 | Herbal Essencesyou | 2% | 2% | 3% |
Ecostore is level with you, Hi Lift level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described Herbal Essences when they named it, word for word, from the October 2026 answers.
…Haircare ⭐⭐⭐⭐ premium/trendy Gisou, Olaplex ⭐⭐⭐ mainstream Pantene, Herbal Essences, OGX, TRESemmé MONDAY is the standout if you're looking for the intersection of affordability + TikTok…
The Herbal Essences Potent Aloe & Eucalyptus Cleansing Shampoo 400ml delivers a sulfate-free, botanically backed wash endorsed by the Royal Botanic Gardens, Kew, making it great for color protection.
Olaplex, Hask, and Herbal Essences (or similar drugstore staples) often sell miniature bottles or single-use travel foils/pods at Priceline, Chemist Warehouse, Coles, and Woolworths.
AI states 2 facts about Herbal Essences
In the October 2026 answers, AI describes your company in 2 statements: 2 about the service.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 2 in Findrix →What to do with this report
Get named where you are not
Herbal Essences appeared in 3 of the 60 buyer questions. Findrix runs the other 57 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 2 facts about Herbal Essences. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
← Back to Haircare brands in AustraliaRequest a correction or removal
Get Herbal Essences recommended by AISee what AI says about your company, who it names instead, and what to change so it names you.