AI Rankings · handbag and leather goods brands · Australia
The Horse, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for handbag and leather goods brands, The Horse came up in 24 of 180 answers. That puts it #5 of the 233 companies AI named in Australia.
In 23 of those 24 answers AI recommended it. In the other one it only mentioned it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #5of 233 | 13% | 96% | 4.0 | 18 of 60 |
 ChatGPT | #6of 140 | 15% | 89% | 5.2 | 9 of 60 |
 Gemini | #5of 135 | 13% | 100% | 3.0 | 8 of 60 |
 Google AI Mode | #7of 102 | 12% | 100% | 3.6 | 7 of 60 |
ChatGPT names The Horse most often, Google AI Mode least. Status Anxiety leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Status Anxiety44 answers ahead of you | 38% | 50% | 32% | 32% |
| 2 | Oroton29 answers ahead of you | 30% | 32% | 27% | 30% |
| 3 | Mimco2 answers ahead of you | 14% | 15% | 8% | 20% |
| 4 | R.M.Williams2 answers ahead of you | 14% | 23% | 8% | 12% |
| 5 | The Horseyou | 13% | 15% | 13% | 12% |
R.M.Williams is 2 answers ahead of you, Bellroy 2 behind.
See, question by question, who took the spot →In AI’s own words
How the engines described The Horse when they named it, word for word, from the October 2026 answers.
I’d prioritise The Horse, Status Anxiety, Oroton, and smaller Australian leather labels for a genuine-leather work tote that can actually take a 15-inch laptop
“Rumi Tote” — around $300–400 AUD Best minimalist option.
Softly grained cow leather, very clean design, and explicitly sized for a 15-inch laptop.
AI states 36 facts about The Horse
In the October 2026 answers, AI describes your company in 36 statements: 24 about the service, 6 about prices, 3 about history, 2 about other things and 1 about ownership.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 36 in Findrix →What to do with this report
Get named where you are not
The Horse appeared in 18 of the 60 buyer questions. Findrix runs the other 42 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 36 facts about The Horse. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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