AI Rankings · hat and sun-protective clothing brands · Australia
Buff, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for hat and sun-protective clothing brands, Buff came up in 10 of 180 answers. That puts it #13 of the 190 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #13of 190 | 6% | 100% | 3.3 | 5 of 60 |
 ChatGPT | #11of 119 | 7% | 100% | 4.3 | 4 of 60 |
 Gemini | #16of 109 | 5% | 100% | 1.7 | 3 of 60 |
 Google AI Mode | #14of 92 | 5% | 100% | 3.7 | 3 of 60 |
ChatGPT names Buff most often, Google AI Mode least. Solbari leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Solbari63 answers ahead of you | 41% | 38% | 42% | 42% |
| 10 | Jacaru1 answer ahead of you | 6% | 5% | 7% | 7% |
| 11 | Stingray1 answer ahead of you | 6% | 5% | 2% | 12% |
| 12 | Tilley1 answer ahead of you | 6% | 10% | 5% | 3% |
| 13 | Buffyou | 6% | 7% | 5% | 5% |
Tilley is 1 answer ahead of you, Canopy Bay 1 behind.
See, question by question, who took the spot →In AI’s own words
How the engines described Buff when they named it, word for word, from the October 2026 answers.
…conventional cap and good sun protection without going full mesh. 🥉 BUFF Summit Cap — particularly interesting if UV protection is the priority
It has UPF 50, laser-cut ventilation holes and an internal moisture-wicking band; BUFF says its UPF rating is certified under AS/NZS 4399:2017, which is especially reassuring for Australian use.
The Buff Coolnet UV Pack Cap weighs a feather-light 35 grams and utilizes laser-cut holes for maximum airflow on scorching days.
AI states 22 facts about Buff
In the October 2026 answers, AI describes your company in 22 statements: 20 about the service, 1 about other things and 1 about prices.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 22 in Findrix →What to do with this report
Get named where you are not
Buff appeared in 5 of the 60 buyer questions. Findrix runs the other 55 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 22 facts about Buff. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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