AI Rankings · hat and sun-protective clothing brands · Australia
Columbia, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for hat and sun-protective clothing brands, Columbia came up in 15 of 180 answers. That puts it #9 of the 190 companies AI named in Australia.
In 12 of those 15 answers AI recommended it. In the other 3 it only mentioned it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #9of 190 | 8% | 80% | 5.0 | 9 of 60 |
 ChatGPT | #5of 119 | 10% | 50% | 6.7 | 6 of 60 |
 Gemini | #9of 109 | 7% | 100% | 5.8 | 4 of 60 |
 Google AI Mode | #9of 92 | 8% | 100% | 2.4 | 5 of 60 |
ChatGPT names Columbia most often, Gemini least. Solbari leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Solbari58 answers ahead of you | 41% | 38% | 42% | 42% |
| 6 | Sun Protection Australia3 answers ahead of you | 10% | 8% | 12% | 10% |
| 7 | Coolibar1 answer ahead of you | 9% | 5% | 7% | 15% |
| 8 | UV1001 answer ahead of you | 9% | 5% | 8% | 13% |
| 9 | Columbiayou | 8% | 10% | 7% | 8% |
UV100 is 1 answer ahead of you, Jacaru 4 behind.
See, question by question, who took the spot →In AI’s own words
How the engines described Columbia when they named it, word for word, from the October 2026 answers.
BCF has it at about A$100. [3] [4] Columbia Sportswear PFG Bahama II — best traditional button-up
A more conventional fishing shirt, with back venting, UPF30 and quick-dry fabric.
Lightweight polyester, relaxed fit, UPF50, venting and sun collar, plus roll-up sleeves.
AI states 28 facts about Columbia
In the October 2026 answers, AI describes your company in 28 statements: 23 about the service and 5 about other things.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 28 in Findrix →What to do with this report
Get named where you are not
Columbia appeared in 9 of the 60 buyer questions. Findrix runs the other 51 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 28 facts about Columbia. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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