AI Rankings · hiking boot and trail gear brands · Australia
Darn Tough, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for hiking boot and trail gear brands, Darn Tough came up in 7 of 180 answers. That puts it #32 of the 169 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #32of 169 | 4% | 100% | 6.4 | 4 of 60 |
 ChatGPT | #30of 95 | 5% | 100% | 10.0 | 3 of 60 |
 Gemini | #34of 128 | 3% | 100% | 5.5 | 2 of 60 |
 Google AI Mode | #29of 114 | 3% | 100% | 2.0 | 2 of 60 |
ChatGPT names Darn Tough most often, Google AI Mode least. Macpac leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Macpac46 answers ahead of you | 29% | 40% | 25% | 23% |
| 29 | Hi-Tec1 answer ahead of you | 5% | 7% | 5% | 2% |
| 30 | Wilderness Equipment1 answer ahead of you | 4% | 5% | 3% | 5% |
| 31 | Asololevel with you | 4% | 2% | 8% | 2% |
| 32 | Darn Toughyou | 4% | 5% | 3% | 3% |
Asolo is level with you, Leki level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described Darn Tough when they named it, word for word, from the October 2026 answers.
…Merino base layer Medium Icebreaker, Mons Royale Socks Medium Darn Tough, Icebreaker T-shirts/fleece Don't overpay Plenty of mid-range options My "buy once, cry once" shortlist If you want the…
Their Hiker/Light Hiker range has a strong reputation for staying wearable for several days, with merino providing natural odour resistance.
come with an unconditional lifetime guarantee.
AI states 7 facts about Darn Tough
In the October 2026 answers, AI describes your company in 7 statements: 6 about the service and 1 about other things.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 7 in Findrix →What to do with this report
Get named where you are not
Darn Tough appeared in 4 of the 60 buyer questions. Findrix runs the other 56 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 7 facts about Darn Tough. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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