AI Rankings · hiking boot and trail gear brands · Australia
On, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for hiking boot and trail gear brands, On came up in 1 of 180 answers. That puts it #146 of the 169 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #146of 169 | 1% | 100% | 6.0 | 1 of 60 |
 ChatGPT | 0 of 60 | ||||
 Gemini | 0 of 60 | ||||
 Google AI Mode | #106of 114 | 2% | 100% | 6.0 | 1 of 60 |
Macpac leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Macpac52 answers ahead of you | 29% | 40% | 25% | 23% |
| 143 | Nitecorelevel with you | 1% | 2% | ||
| 144 | Nortentlevel with you | 1% | 2% | ||
| 145 | OMM (Original Mountain Marathon)level with you | 1% | 2% | ||
| 146 | Onyou | 1% | 2% |
OMM (Original Mountain Marathon) is level with you, Orthofeet level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described On when they named it, word for word, from the October 2026 answers.
Looking past the ubiquitous giants (like Salomon, Merrell, and Keen), a brilliant wave of independent, niche, and up-and-coming brands is making waves across the Australian trail community
Switzerland-born On has expanded heavily from pavement into the high-performance outdoor space with their Missiongrip tech.
Their hiking-and-trail crossover lines (like the Cloudrock Waterproof ) fuse the bouncy, plush ride of a running shoe with ankle support and a weather-proof membrane, appealing to day-hikers who want an agile, modern aesthetic that transitions seamlessly from the ridge to the pub.
AI states 2 facts about On
In the October 2026 answers, AI describes your company in 2 statements: 2 about other things.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 2 in Findrix →What to do with this report
Get named where you are not
On appeared in 1 of the 60 buyer questions. Findrix runs the other 59 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 2 facts about On. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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