AI Rankings · hiking boot and trail gear brands · Australia
Scarpa, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for hiking boot and trail gear brands, Scarpa came up in 15 of 180 answers. That puts it #16 of the 169 companies AI named in Australia.
In 13 of those 15 answers AI recommended it. In the other 2 it only mentioned it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #16of 169 | 8% | 87% | 4.1 | 8 of 60 |
 ChatGPT | #10of 95 | 13% | 88% | 5.6 | 8 of 60 |
 Gemini | #30of 128 | 3% | 100% | 2.0 | 2 of 60 |
 Google AI Mode | #17of 114 | 8% | 80% | 2.4 | 5 of 60 |
ChatGPT names Scarpa most often, Gemini least. Macpac leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Macpac38 answers ahead of you | 29% | 40% | 25% | 23% |
| 13 | Columbia2 answers ahead of you | 9% | 12% | 8% | 8% |
| 14 | Arc'teryxlevel with you | 8% | 7% | 10% | 8% |
| 15 | HOKAlevel with you | 8% | 8% | 8% | 8% |
| 16 | Scarpayou | 8% | 13% | 3% | 8% |
HOKA is level with you, Icebreaker 1 behind.
See, question by question, who took the spot →In AI’s own words
How the engines described Scarpa when they named it, word for word, from the October 2026 answers.
Hanwag Tatra II Wide GTX ★ 4.7 · 272 reviews $490.03 · SportsShoes.com Scarpa — SL Active / Ladakh These are the stiff end of the spectrum
The SL Active is essentially an old-school, heavy-duty trekking/alpine boot.
A staple in Australian bushwalking circles.
AI states 21 facts about Scarpa
In the October 2026 answers, AI describes your company in 21 statements: 15 about the service, 4 about other things, 1 about history and 1 about prices.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 21 in Findrix →What to do with this report
Get named where you are not
Scarpa appeared in 8 of the 60 buyer questions. Findrix runs the other 52 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 21 facts about Scarpa. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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