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AI Rankings · insurance broker networks · Australia

WFI, according to AI (October 2026)

When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for insurance broker networks, WFI came up in 4 of 180 answers. That puts it #32 of the 37 companies AI named in Australia.

In 3 of those 4 answers AI recommended it. In the other one it only mentioned it.

  • 60 buyer questions
  • 180 answers read
  • 3 engines

Where you stand

Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.

EngineRankMention rateRecommendation rateAverage positionQuestions you appear in
All 3 engines#32of 372%75%7.84 of 60
ChatGPT#25of 323%50%11.02 of 60
Gemini0 of 60
Google AI Mode#24of 323%100%4.52 of 60

Steadfast Group leads on all 3 engines.

Named instead of you

The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.

RankcompanyMention rateChatGPTGeminiGoogle AI Mode
1Steadfast Group103 answers ahead of you61%52%62%65%
29Consolidated Insurance Brokerslevel with you2%5%2%
30Locktonlevel with you2%7%
31PSC Connectlevel with you2%2%3%2%
32WFIyou2%3%3%

PSC Connect is level with you, EBM Insurance & Risk 1 behind.

See, question by question, who took the spot →

In AI’s own words

How the engines described WFI when they named it, word for word, from the October 2026 answers.

WFI (WESfarmers Federation Insurance), Insurance Advisernet, and WebInsure are prominent insurance groups and broking networks operating in Western Australia that handle high-risk residential…

The Insurance Council of Australia maintains a current search category specifically for insurers offering home insurance in flood zones, including insurers such as AAMI, Youi, WFI, ANZ and APIA.

ChatGPT

One of Australia's leading specialist rural and regional insurers with a substantial footprint across Western Australia, featuring multiple regional and metro office locations (including major hubs in Perth, Bunbury, and Geraldton).

Google AI Mode

AI states 3 facts about WFI

In the October 2026 answers, AI describes your company in 3 statements: 2 about the service and 1 about other things.

Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.

Check all 3 in Findrix →

What to do with this report

  1. Get named where you are not

    WFI appeared in 4 of the 60 buyer questions. Findrix runs the other 56 for you and shows who AI names there instead, and which sites got them the spot.

  2. Fix what AI gets wrong

    AI states 3 facts about WFI. Findrix puts each one next to your own facts and writes the correction email for you to send.

  3. Watch it move

    In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.

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