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AI Rankings · Jewellery chains (engagement rings) · Australia

Best jewellery chains (engagement rings) in Australia, according to AI (October 2026)

We asked ChatGPT, Gemini and Google AI Mode 60 questions a buyer in Australia types when looking for jewellery chains (engagement rings). The engines named 48 companies in Australia. Michael Hill is named most often, in 76% of answers, followed by Prouds (53%) and Angus & Coote (49%). 21 are named by all three engines.

The full list is below, ranked by how consistently each company is named.

  • 60 buyer questions
  • 180 answers read
  • 3 engines

All 48 companies AI names in Australia

Click a company to open its full report: every answer that names it, where it stands in each one, and the sites behind every rival. Mentioned is the share of answers that name the company: all 180, one engine’s 60 in the engine columns. Green marks that engine’s 3 most recommended. A crossed circle means it never named the company. Click a heading to sort.

Report
1Michael Hillmichaelhill.com.au76%78%Most recommended63%Most recommended85%Most recommendedSee full report
2Proudsprouds.com.au53%57%38%Most recommended63%Most recommendedSee full report
3Angus & Cooteanguscoote.com.au49%65%Most recommended23%60%Most recommendedSee full report
4Shiels Jewellersshiels.com.au32%55%Most recommended18%Most recommended23%See full report
5Wallace Bishopwallacebishop.com.au21%33%10%20%See full report
6Goldmarkgoldmark.com.au21%27%20%15%See full report
7Bevillesbevilles.com.au19%8%17%32%See full report
8Lovisalovisa.com.au19%25%12%20%See full report
9Zamelszamels.com.au17%8%15%27%See full report
10Pandorapandora.net14%27%7%8%See full report

38 more companies below

11Mazzucchelli'smazzucchellis.com.au10%2%18%10%See full report
12Temple & Gracetempleandgrace.com.au7%10%5%5%See full report
13Larsen Jewellerylarsenjewellery.com.au6%7%3%7%See full report
14GS Diamondsgsdiamonds.com.au4%2%3%7%See full report
15Austen & Blakeaustenblake.com.au3%8%2%See full report
16Midas Jewelleryno website found3%3%3%3%See full report
17Secrets Shhhsecretsbyamaar.com.au3%7%2%2%See full report
18Grahams Jewellersgrahams.com.au3%2%5%2%See full report
19Gregory Jewellersgregoryjewellers.com.au3%7%2%See full report
20Tiffany & Co.tiffany.com.au3%2%5%2%See full report
21Hardy Brothershardybrothers.com.au2%3%3%See full report
22Linneyslinneys.com.au2%2%2%3%See full report
23Swarovskiswarovski.com2%5%2%See full report
24Cerronecerrone.com.au2%3%2%See full report
25Joyalukkas Jewelleryjoyalukkas.com2%2%2%2%See full report
26Malabar Gold & Diamondsmalabargoldanddiamonds.com2%2%2%2%See full report
27Paspaleypaspaley.com2%2%3%See full report
28York Jewellersyorkjewellers.com.au2%5%See full report
29Allure South Sea Pearlsalluresouthseapearls.com.au1%2%2%See full report
30Arms of Evearmsofeve.com1%2%2%See full report
31Diamonds Internationaldiamondsinternational.com.au1%2%2%See full report
32Gerard McCabegerardmccabe.com.au1%2%2%See full report
33Hoskings Jewellershoskings.com.au1%2%2%See full report
34Kailis Jewellerykailisjewellery.com.au1%2%2%See full report
35Sarah & Sebastiansarahandsebastian.com1%3%See full report
36Silvershop Australiasilvershop.com.au1%3%See full report
37Thomas Sabothomassabo.com.au1%2%2%See full report
38Willie Creek Pearlswilliecreekpearls.com.au1%2%2%See full report
39Calleijacalleija.com1%2%See full report
40Charles Rosecharlesrose.com.au1%2%See full report
41Diamonds Factorydiamondsfactory.com.au1%2%See full report
42Dracakisdracakis.com.au1%2%See full report
43Georg Jensenno website found1%2%See full report
44Mimcomimco.com.au1%2%See full report
45Monardsmonards.com.au1%2%See full report
46Natasha Schweitzernatashaschweitzer.com1%2%See full report
47Smallprintsmallprint.com1%2%See full report
48Stephen Dibb Jewellerysdj.com.au1%2%See full report

Every company AI named in Australia, ranked by how consistently it is named.

4 most recommended. 44 named. The rest not cited.

Not cited by AI? Start here.

See every answer that names a rival instead of you, and the fix for each.

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Where AI gets its answers

Before an engine names a company, it reads the web. These are the sites each engine cited most in its 60 answers for Australia, by the share of answers citing them.

ChatGPT

85 domains · 900 links overall

SourceShareLinks
michaelhill.com.au60%
anguscoote.com.au45%
shiels.com.au45%
prouds.com.au27%
wallacebishop.com.au23%
lovisa.com.au12%
au.pandora.net10%
templeandgrace.com.au10%
goldmark.com.au8%
bevilles.com.au5%
Gemini

97 domains · 402 links overall

SourceShareLinks
michaelhill.com.au25%
bevilles.com.au13%
shiels.com.au8%
prouds.com.au7%
metalurges.com.au5%
templeandgrace.com.au5%
zamels.com.au5%
adc.com.au3%
wallacebishop.com.au3%
westfield.com.au3%
Google AI Mode

66 domains · 619 links overall

SourceShareLinks
michaelhill.com.au32%
anguscoote.com.au12%
shiels.com.au10%
facebook.com8%
bevilles.com.au8%
zamels.com.au7%
lovisa.com.au7%
productreview.com.au5%
australia.businessesforsale.com5%
prouds.com.au5%

One thing stands out. ChatGPT cites company sites directly: michaelhill.com.au tops its list, so a company’s own pages decide whether it is named.

What to do with your row

Most recommendedTop 3 on an engine

Open your full report, then take the “Top 3 in AI answers” badge. It names the engine, it links back here, and it is free. Then keep the spot: Findrix tracks all three engines for your company and tells you when a rival moves in.

MentionedNamed, not recommended

Findrix shows you, answer by answer, who took the recommendation instead of you and which sites got them there. Your site becomes a numbered list of edits, and the next scan confirms each one.

Not namedMissing from all 180 answers

Findrix runs your buyers’ questions for your company and shows what AI says instead of you, with every wrong fact and the correction written for you.

Start free trial →Control your AI visibility · 7-day free trial · cancel anytime

What “Top 3 in AI answers” means

Top 3 in AI answers · Findrix AI Rankings · ChatGPT, Gemini & Google AI Mode · Jewellery chains (engagement rings) in Australia · October 2026Top 3 in AI answersFindrixJewellery chains (engagement rings) in AustraliaAI Rankings · ChatGPT, Gemini & Google AI Mode · Oct 2026

A company gets the badge when it is in the top 3 on any single engine, by how many of that engine’s answers recommend it, not just name it. The badge names the engine, so a company can hold it on Gemini and not on ChatGPT. In Australia that is Michael Hill, Angus & Coote and Shiels Jewellers on ChatGPT. Michael Hill, Prouds and Shiels Jewellers on Gemini. Michael Hill, Prouds and Angus & Coote on Google AI Mode. 9 badges, 4 companies. A badge holder confirms its website inside the report and puts the badge on its site, and it links back to this page.

The 60 questions we asked

Every company was measured against the same 60 questions, asked the way a buyer types them, with no company name in the question. Grouped by how the question is asked: three kinds.

Use case (the job is named)

1 question
  • Who are the household-name jewellery retail chains right across Australia?

Criterion (price, reviews, support, integration)

a plain category question with one qualifier6 questions
  • I want a good engagement ring under $3,000, so which Brisbane chains of jewellers should I look at?
  • Which Canberra jewellery store chains will match a cheaper price on an engagement ring?
  • Which jewellery store franchises in Australia have the lowest start-up costs?

+ 3 more questions in this group.

Other phrasing

53 questions
  • Which jewellery store chains in New South Wales have a good range of lab-grown diamond engagement rings?
  • Looking for chains of jewellers in New South Wales with a good range of men's wedding bands.
  • In Victoria, which jewellery retail chains run a proper custom design service for engagement rings?

+ 50 more questions in this group.

How we measure

Each of the 60 questions was asked once to ChatGPT, Gemini and Google AI Mode in October 2026: 180 answers. We read every answer and record which companies it names. A company’s share is the part of answers that name it. Different spellings of one company are merged into one row.

Left out: companies outside Australia, and names that aren’t jewellery chains (engagement rings). A name AI gave without a website we could find is listed without a profile.

One run per question means a single answer moves a company at the bottom of the table by a point. Treat differences of 1 to 2% as noise and the top 20 as stable.

Full methodology →

Questions about this ranking

Why isn’t my company listed?

Either no engine named it in the 180 answers we read, or it was named and we could not match it to a website. Search the list above. If it was named, its full report is ready. If it was never named, Findrix shows what AI says when buyers ask about jewellery chains (engagement rings), which rivals it names instead, and a ranked list of fixes: the page, the edit, and the next scan ticks it off. It starts with the 7-day trial.

What is in the full report?

Everything we collected about the company: its position on each of ChatGPT, Gemini and Google AI Mode, recommended or only mentioned, its average position in the answer and what AI says about it word for word. It is free and open to anyone, no login. The “Top 3 in AI answers” badge goes on the company’s site when any engine puts it in its top 3.

Why would I subscribe if I am already listed?

This page is one snapshot. Findrix is where you control and grow your AI visibility over time: your own question set, 60 to 180 questions by plan, tracked for you and your rivals. On every answer you see recommended, only mentioned, or a rival, and which sites earned that rival the spot. Wrong facts come with the correction email written for you. Your site becomes a numbered plan: which page, what to change, confirmed by the next scan. A PDF report for you and your team. It starts with the 7-day trial.

Can I correct or remove my company’s listing?

Use Request a correction at the bottom of the page: we check the change against the answers and fix the listing. For anything else, write to us there too and we will look at it against your website.

More AI rankings

Measured in October 2026: 60 questions x 3 engines x 1 run. Request a correction.