AI Rankings · men's everyday fashion brands · Australia
Helly Hansen, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for men's everyday fashion brands, Helly Hansen came up in 2 of 180 answers. That puts it #105 of the 270 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #105of 270 | 1% | 100% | 3.0 | 2 of 60 |
 ChatGPT | 0 of 60 | ||||
 Gemini | #56of 167 | 3% | 100% | 3.0 | 2 of 60 |
 Google AI Mode | 0 of 60 |
Uniqlo leads on ChatGPT and Google AI Mode. GAZMAN leads on Gemini.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Uniqlo40 answers ahead of you | 23% | 30% | 15% | 25% |
| 102 | Commonslevel with you | 1% | 3% | ||
| 103 | Connorlevel with you | 1% | 3% | ||
| 104 | Driza-Bonelevel with you | 1% | 2% | 2% | |
| 105 | Helly Hansenyou | 1% | 3% |
Driza-Bone is level with you, Hugo Boss level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described Helly Hansen when they named it, word for word, from the October 2026 answers.
Top windproof and warm puffer options available in Australia include: The Helly Hansen Glacier Down Jacket men uses a windproof and water-repellent ripstop outer combined with high-loft 800-fill…
uses a windproof and water-repellent ripstop outer combined with high-loft 800-fill down to completely lock out freezing winds.
provides a relaxed fit with an elasticated waist and integrated webbing belt for effortless everyday camp comfort.
AI states 3 facts about Helly Hansen
In the October 2026 answers, AI describes your company in 3 statements: 3 about the service.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 3 in Findrix →What to do with this report
Get named where you are not
Helly Hansen appeared in 2 of the 60 buyer questions. Findrix runs the other 58 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 3 facts about Helly Hansen. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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