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AI Rankings · men's grooming and shaving brands · Australia

Gillette, according to AI (October 2026)

gillette.com.au

When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for men's grooming and shaving brands, Gillette came up in 28 of 180 answers. That puts it #1 of the 232 companies AI named in Australia.

In 23 of those 28 answers AI recommended it. In the other 5 it only mentioned it.

  • 60 buyer questions
  • 180 answers read
  • 3 engines

Where you stand

Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.

EngineRankMention rateRecommendation rateAverage positionQuestions you appear in
All 3 engines#1of 23216%82%4.714 of 60
ChatGPT#1of 11320%Most recommended75%3.712 of 60
Gemini#8of 14010%83%6.36 of 60
Google AI Mode#2of 11817%Most recommended90%5.010 of 60

ChatGPT names Gillette most often, Gemini least. You lead on ChatGPT. Proraso leads on Gemini. Hunter Lab leads on Google AI Mode.

Named instead of you

You and the three named right below you. Share of answers that name each one, overall and on each engine.

RankcompanyMention rateChatGPTGeminiGoogle AI Mode
1Gilletteyou16%20%10%17%
2Nivea Men6 answers behind you13%13%12%12%
3Braun7 answers behind you12%12%13%10%
4Milkman Grooming Co7 answers behind you12%15%8%12%

Nivea Men is 6 answers behind you, Braun 7 behind.

See, question by question, who took the spot →

In AI’s own words

How the engines described Gillette when they named it, word for word, from the October 2026 answers.

Keep in mind that proprietary 5-blade handles (like Gillette or Schick) generally only accept their own brand's cartridges due to patented dock shapes

a 12-pack was recently $66.60 at Coles (~$5.55 each).

ChatGPT

Frequently discounted at Chemist Warehouse down to around $13.00.

Google AI Mode

AI states 43 facts about Gillette

In the October 2026 answers, AI describes your company in 43 statements: 26 about the service, 14 about prices, 2 about other things and 1 about award.

Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.

Check all 43 in Findrix →

Your “Top 3 in AI answers” badge

ChatGPT and Google AI Mode put Gillette in their top 3 for Australia. That earns the badge for your website: it names the engine, links to the ranking and updates itself.

Findrix AI Rankings badge · Men's grooming and shaving brands in AustraliaFindrix AI Rankings badge · Men's grooming and shaving brands in AustraliaFindrix AI Rankings badge · Men's grooming and shaving brands in AustraliaFindrix AI Rankings badge · Men's grooming and shaving brands in Australia
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What to do with this report

  1. Get named where you are not

    Gillette appeared in 14 of the 60 buyer questions. Findrix runs the other 46 for you and shows who AI names there instead, and which sites got them the spot.

  2. Fix what AI gets wrong

    AI states 43 facts about Gillette. Findrix puts each one next to your own facts and writes the correction email for you to send.

  3. Watch it move

    In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.

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