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AI Rankings · Optometry chains · Australia

Best optometry chains in Australia, according to AI (October 2026)

We asked ChatGPT, Gemini and Google AI Mode 60 questions a buyer in Australia types when looking for optometry chains. The engines named 40 companies in Australia. Specsavers is named most often, in 89% of answers, followed by OPSM (88%) and Bailey Nelson (61%). 16 are named by all three engines.

The full list is below, ranked by how consistently each company is named.

  • 60 buyer questions
  • 180 answers read
  • 3 engines

All 40 companies AI names in Australia

Click a company to open its full report: every answer that names it, where it stands in each one, and the sites behind every rival. Mentioned is the share of answers that name the company: all 180, one engine’s 60 in the engine columns. Green marks that engine’s 3 most recommended. A crossed circle means it never named the company. Click a heading to sort.

Report
1Specsaversspecsavers.com.au89%87%Most recommended87%Most recommended93%Most recommendedSee full report
2OPSMopsm.com.au88%87%Most recommended82%Most recommended95%Most recommendedSee full report
3Bailey Nelsonbaileynelson.com.au61%70%Most recommended58%Most recommended53%Most recommendedSee full report
4Oscar Wyleeoscarwylee.com.au48%62%47%35%See full report
5Laubman & Panklaubmanandpank.com.au20%13%23%23%See full report
6The Optical Superstoreopticalsuperstore.com.au12%8%17%10%See full report
7George & Matilda Eyecaregeorgeandmatilda.com.au8%7%5%13%See full report
8The Optical Cotheopticalco.com.au6%5%8%3%See full report
91001 Optometry1001optometry.com.au5%2%10%3%See full report
10Options Optometristsoptionsoptometrists.com.au5%5%7%2%See full report

30 more companies below

11Eyecare Pluseyecareplus.com.au4%8%2%2%See full report
12Bupa Opticalbupa.com.au3%3%7%See full report
13Optical by National Pharmaciesnationalpharmacies.com.au3%5%2%3%See full report
14Optical Warehouseopticalwarehouse.com.au3%2%5%2%See full report
15Eye Conceptseyeconcepts.com.au2%2%5%See full report
16EyeQeyeq.com.au2%7%See full report
17LensProlenspro.com.au2%2%5%See full report
18OWNDAYSowndays.com2%2%2%3%See full report
19Dresden Visiondresden.vision2%2%3%See full report
20HCF Eyecarehcfeye.com.au2%2%2%2%See full report
21Kevin Paisley Optometristskevinpaisley.com.au2%2%2%2%See full report
22Total Eye Care Optometriststotaleyecare.com.au2%3%2%See full report
23Chemist Warehouse Optometrychemistwarehouse.com.au1%2%2%See full report
24Eyelineseyelines.com.au1%2%2%See full report
25nib Eye Careno website found1%2%2%See full report
26Cooper & Lourie Family Optometristscooperandlourie.com.au1%2%See full report
27Costco Opticalcostco.com.au1%2%See full report
28Designer Eyesno website found1%2%See full report
29Eye Mechanics Optometrist, Gregory Hillseyemechanics.com.au1%2%See full report
30Eye Trendeyetrend.com.au1%2%See full report
31GMHBA Eye Caregmhba.com.au1%2%See full report
32Health Partners Opticalhealthpartners.com.au1%2%See full report
33iContact Optometristsno website found1%2%See full report
34Kosmac & Clemensno website found1%2%See full report
35Occhio Eyewearno website found1%2%See full report
36Shire Optometristsno website found1%2%See full report
37Stacey & Staceyno website found1%2%See full report
38The Eye Piecetheeyepiece.com.au1%2%See full report
39The Optical Company (TOC) / National Dental Care Groupopticalco.com.au1%2%See full report
40Vision Eye Institutevisioneyeinstitute.com.au1%2%See full report

Every company AI named in Australia, ranked by how consistently it is named.

3 most recommended. 37 named. The rest not cited.

Not cited by AI? Start here.

See every answer that names a rival instead of you, and the fix for each.

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Where AI gets its answers

Before an engine names a company, it reads the web. These are the sites each engine cited most in its 60 answers for Australia, by the share of answers citing them.

ChatGPT

72 domains · 907 links overall

SourceShareLinks
specsavers.com.au63%
opsm.com.au62%
baileynelson.com.au55%
oscarwylee.com.au52%
images.oscarwylee.com.au13%
join.specsavers.com10%
laubmanandpank.com.au5%
canstarblue.com.au5%
opticalsuperstore.com.au5%
eyecareplus.com.au5%
Gemini

68 domains · 459 links overall

SourceShareLinks
specsavers.com.au40%
baileynelson.com.au23%
oscarwylee.com.au23%
opsm.com.au20%
opticalsuperstore.com.au8%
mivision.com.au8%
bupaoptical.bupa.com.au7%
optionsoptometrists.com.au5%
1001optometry.com.au5%
eyeconcepts.com.au3%
Google AI Mode

62 domains · 537 links overall

SourceShareLinks
specsavers.com.au58%
opsm.com.au50%
oscarwylee.com.au20%
baileynelson.com.au18%
laubmanandpank.com.au8%
myhealth1st.com.au7%
insightnews.com.au7%
reddit.com5%
hotdoc.com.au5%
opticalsuperstore.com.au5%

One thing stands out. ChatGPT cites company sites directly: specsavers.com.au tops its list, so a company’s own pages decide whether it is named.

What to do with your row

Most recommendedTop 3 on an engine

Open your full report, then take the “Top 3 in AI answers” badge. It names the engine, it links back here, and it is free. Then keep the spot: Findrix tracks all three engines for your company and tells you when a rival moves in.

MentionedNamed, not recommended

Findrix shows you, answer by answer, who took the recommendation instead of you and which sites got them there. Your site becomes a numbered list of edits, and the next scan confirms each one.

Not namedMissing from all 180 answers

Findrix runs your buyers’ questions for your company and shows what AI says instead of you, with every wrong fact and the correction written for you.

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What “Top 3 in AI answers” means

Top 3 in AI answers · Findrix AI Rankings · ChatGPT, Gemini & Google AI Mode · Optometry chains in Australia · October 2026Top 3 in AI answersFindrixOptometry chains in AustraliaAI Rankings · ChatGPT, Gemini & Google AI Mode · Oct 2026

A company gets the badge when it is in the top 3 on any single engine, by how many of that engine’s answers recommend it, not just name it. The badge names the engine, so a company can hold it on Gemini and not on ChatGPT. In Australia that is Specsavers, OPSM and Bailey Nelson on ChatGPT. Specsavers, OPSM and Bailey Nelson on Gemini. Specsavers, OPSM and Bailey Nelson on Google AI Mode. 9 badges, 3 companies. A badge holder confirms its website inside the report and puts the badge on its site, and it links back to this page.

The 60 questions we asked

Every company was measured against the same 60 questions, asked the way a buyer types them, with no company name in the question. Grouped by how the question is asked: four kinds.

Use case (the job is named)

5 questions
  • Which optometrist chains in Sydney bulk bill eye tests for the whole family?
  • Do any eye test clinic chains in Melbourne offer myopia control for school-age kids?
  • Which optometrist chains in Victoria are on most private health fund preferred provider lists?

+ 2 more questions in this group.

Alternatives (excluding the well-known)

the question asks for options outside the market leaders1 question
  • Tell me which optical store chains have shops in the Northern Territory outside the capital.

Criterion (price, reviews, support, integration)

a plain category question with one qualifier6 questions
  • Which franchised optical store brands in Australia sell complete glasses for under $100?
  • Are there franchise optometrist brands in Australia that give first-time contact lens wearers a free trial and a how-to session?
  • Do any franchised glasses shops in Australia include anti-reflective and scratch-resistant coatings in the base price?

+ 3 more questions in this group.

Other phrasing

48 questions
  • Any glasses shop chains around Sydney with frames that suit a flat nose bridge?
  • Which optometrist chains in New South Wales can treat an itchy red eye without a trip to the GP?
  • I'm a pensioner in New South Wales, so which optometry practice groups give me a discount on glasses?

+ 45 more questions in this group.

How we measure

Each of the 60 questions was asked once to ChatGPT, Gemini and Google AI Mode in October 2026: 180 answers. We read every answer and record which companies it names. A company’s share is the part of answers that name it. Different spellings of one company are merged into one row.

Left out: companies outside Australia, and names that aren’t optometry chains. A name AI gave without a website we could find is listed without a profile.

One run per question means a single answer moves a company at the bottom of the table by a point. Treat differences of 1 to 2% as noise and the top 20 as stable.

Full methodology →

Questions about this ranking

Why isn’t my company listed?

Either no engine named it in the 180 answers we read, or it was named and we could not match it to a website. Search the list above. If it was named, its full report is ready. If it was never named, Findrix shows what AI says when buyers ask about optometry chains, which rivals it names instead, and a ranked list of fixes: the page, the edit, and the next scan ticks it off. It starts with the 7-day trial.

What is in the full report?

Everything we collected about the company: its position on each of ChatGPT, Gemini and Google AI Mode, recommended or only mentioned, its average position in the answer and what AI says about it word for word. It is free and open to anyone, no login. The “Top 3 in AI answers” badge goes on the company’s site when any engine puts it in its top 3.

Why would I subscribe if I am already listed?

This page is one snapshot. Findrix is where you control and grow your AI visibility over time: your own question set, 60 to 180 questions by plan, tracked for you and your rivals. On every answer you see recommended, only mentioned, or a rival, and which sites earned that rival the spot. Wrong facts come with the correction email written for you. Your site becomes a numbered plan: which page, what to change, confirmed by the next scan. A PDF report for you and your team. It starts with the 7-day trial.

Can I correct or remove my company’s listing?

Use Request a correction at the bottom of the page: we check the change against the answers and fix the listing. For anything else, write to us there too and we will look at it against your website.

More AI rankings

Measured in October 2026: 60 questions x 3 engines x 1 run. Request a correction.