AI Rankings · safety equipment and workwear brands · Australia
Humphrey Law, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for safety equipment and workwear brands, Humphrey Law came up in 2 of 180 answers. That puts it #73 of the 158 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #73of 158 | 1% | 100% | 6.5 | 2 of 60 |
 ChatGPT | 0 of 60 | ||||
 Gemini | #64of 102 | 2% | 100% | 10.0 | 1 of 60 |
 Google AI Mode | #59of 85 | 2% | 100% | 3.0 | 1 of 60 |
Bisley Workwear leads on ChatGPT and Google AI Mode. KingGee leads on Gemini.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Bisley Workwear79 answers ahead of you | 45% | 45% | 43% | 47% |
| 70 | DeWaltlevel with you | 1% | 2% | 2% | |
| 71 | Driza-Bonelevel with you | 1% | 2% | 2% | |
| 72 | EEZ NEEZlevel with you | 1% | 3% | ||
| 73 | Humphrey Lawyou | 1% | 2% | 2% |
EEZ NEEZ is level with you, Insalt Eyewear level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described Humphrey Law when they named it, word for word, from the October 2026 answers.
Socks, Thermal Wear, and Accessories Socks and localized safety accessories are sectors where local manufacturing has notably survived: Humphrey Law: Operating out of Melbourne since 1947, they…
Operating out of Melbourne since 1947, they specialize in heavy-duty work socks made from Australian wool, cotton, and bamboo blends.
Operating out of Melbourne since 1947
AI states 5 facts about Humphrey Law
In the October 2026 answers, AI describes your company in 5 statements: 3 about the service, 1 about history and 1 about address.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 5 in Findrix →What to do with this report
Get named where you are not
Humphrey Law appeared in 2 of the 60 buyer questions. Findrix runs the other 58 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 5 facts about Humphrey Law. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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