AI Rankings · safety equipment and workwear brands · Australia
MSA, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for safety equipment and workwear brands, MSA came up in 8 of 180 answers. That puts it #21 of the 158 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #21of 158 | 4% | 100% | 5.5 | 6 of 60 |
 ChatGPT | #18of 91 | 7% | 100% | 5.0 | 4 of 60 |
 Gemini | #28of 102 | 3% | 100% | 7.0 | 2 of 60 |
 Google AI Mode | #21of 85 | 3% | 100% | 5.0 | 2 of 60 |
ChatGPT names MSA most often, Google AI Mode least. Bisley Workwear leads on ChatGPT and Google AI Mode. KingGee leads on Gemini.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Bisley Workwear73 answers ahead of you | 45% | 45% | 43% | 47% |
| 18 | Milwaukee1 answer ahead of you | 5% | 7% | 5% | 3% |
| 19 | Anselllevel with you | 5% | 7% | 5% | 2% |
| 20 | Bata Industrialslevel with you | 4% | 7% | 3% | 3% |
| 21 | MSAyou | 4% | 7% | 3% | 3% |
Bata Industrials is level with you, SÜK Workwear 1 behind.
See, question by question, who took the spot →In AI’s own words
How the engines described MSA when they named it, word for word, from the October 2026 answers.
It has a genuinely wide brim extending around the back and sides. [1] MSA — the V-Gard Full Brim is a very reputable industrial option, with versions sold through MSA Australia. [2] Maxisafe —…
the V-Gard Full Brim is a very reputable industrial option, with versions sold through MSA Australia.
The MSA V-Gard Full Brim Hard Hat provides 360-degree brim coverage to shade the face, ears, and neck while deflecting rain and glare.
AI states 7 facts about MSA
In the October 2026 answers, AI describes your company in 7 statements: 7 about the service.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 7 in Findrix →What to do with this report
Get named where you are not
MSA appeared in 6 of the 60 buyer questions. Findrix runs the other 54 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 7 facts about MSA. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
← Back to Safety equipment and workwear brands in AustraliaRequest a correction or removal
Get MSA recommended by AISee what AI says about your company, who it names instead, and what to change so it names you.