AI Rankings · superannuation funds · Australia
HESTA, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for superannuation funds, HESTA came up in 94 of 360 answers. That puts it #6 of the 97 companies AI named in Australia.
In 81 of those 94 answers AI recommended it. In the other 13 it only mentioned it.
- 120 buyer questions
- 360 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 120 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #6of 97 | 26% | 86% | 4.5 | 66 of 120 |
 ChatGPT | #5of 67 | 44% | 85% | 4.2 | 53 of 120 |
 Gemini | #6of 73 | 19% | 87% | 5.1 | 23 of 120 |
 Google AI Mode | #8of 64 | 15% | 89% | 4.9 | 18 of 120 |
ChatGPT names HESTA most often, Google AI Mode least. AustralianSuper leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | AustralianSuper179 answers ahead of you | 76% | 73% | 81% | 73% |
| 3 | Australian Retirement Trust113 answers ahead of you | 58% | 37% | 74% | 62% |
| 4 | Aware Super100 answers ahead of you | 54% | 44% | 65% | 53% |
| 5 | UniSuper17 answers ahead of you | 31% | 47% | 23% | 23% |
| 6 | HESTAyou | 26% | 44% | 19% | 15% |
UniSuper is 17 answers ahead of you, Cbus 18 behind.
See, question by question, who took the spot →In AI’s own words
How the engines described HESTA when they named it, word for word, from the October 2026 answers.
HESTA: Offers multi-language support by calling TIS National at 131 450 and asking them to bridge the call to HESTA at 1800 813 327
Reasonable fund, but I wouldn't choose it specifically because your income is irregular.
Its admin fee is $52/year + 0.15% of your balance.
AI states 125 facts about HESTA
In the October 2026 answers, AI describes your company in 125 statements: 90 about the service, 11 about award, 8 about prices, 8 about other things, 3 about history, 2 about contact, 2 about ownership and 1 about hours.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 125 in Findrix →What to do with this report
Get named where you are not
HESTA appeared in 66 of the 120 buyer questions. Findrix runs the other 54 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 125 facts about HESTA. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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