AI Rankings · toy brands (dolls, building sets, ride-ons, plush, die-cast) · Australia
BRIO, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for toy brands (dolls, building sets, ride-ons, plush, die-cast), BRIO came up in 12 of 180 answers. That puts it #12 of the 330 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #12of 330 | 7% | 100% | 6.2 | 7 of 60 |
 ChatGPT | #9of 167 | 8% | 100% | 4.4 | 5 of 60 |
 Gemini | #16of 200 | 7% | 100% | 10.0 | 4 of 60 |
 Google AI Mode | #12of 182 | 5% | 100% | 4.0 | 3 of 60 |
ChatGPT names BRIO most often, Google AI Mode least. LEGO leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | LEGO27 answers ahead of you | 22% | 25% | 22% | 18% |
| 9 | Hot Wheels2 answers ahead of you | 8% | 10% | 7% | 7% |
| 10 | PlanToys1 answer ahead of you | 7% | 7% | 10% | 5% |
| 11 | Qtoys1 answer ahead of you | 7% | 3% | 10% | 8% |
| 12 | BRIOyou | 7% | 8% | 7% | 5% |
Qtoys is 1 answer ahead of you, Tiger Tribe level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described BRIO when they named it, word for word, from the October 2026 answers.
…Mountain Dog ★ 4.0 · 147 reviews $13.99 · Casey's Toys + others BRIO My First Railway Beginner Pack ★ 4.8 · 172 reviews $84.88 · Mr Toys Toyworld + others Best-value toy brands Brand Value Best…
Superb quality and expandable, but the initial cost is considerably higher.
The gold standard for wooden railway systems
AI states 20 facts about BRIO
In the October 2026 answers, AI describes your company in 20 statements: 15 about the service, 2 about prices, 2 about history and 1 about other things.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 20 in Findrix →What to do with this report
Get named where you are not
BRIO appeared in 7 of the 60 buyer questions. Findrix runs the other 53 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 20 facts about BRIO. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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