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AI Rankings · banks and retail banking · Australia

humm, according to AI (October 2026)

shophumm.com

When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for banks and retail banking, humm came up in 1 of 360 answers. That puts it #118 of the 140 companies AI named in Australia.

Every time it came up, AI recommended it rather than just mentioning it.

  • 120 buyer questions
  • 360 answers read
  • 3 engines

Where you stand

Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 120 buyer questions named you at least once.

EngineRankMention rateRecommendation rateAverage positionQuestions you appear in
All 3 engines#118of 1400%100%10.01 of 120
ChatGPT0 of 120
Gemini#101of 1111%100%10.01 of 120
Google AI Mode0 of 120

Westpac leads on ChatGPT and Gemini. Commonwealth Bank leads on Google AI Mode.

Named instead of you

The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.

RankcompanyMention rateChatGPTGeminiGoogle AI Mode
1Westpac224 answers ahead of you63%55%68%65%
115Delphi Banklevel with you0%1%
116Dnister Banklevel with you0%1%
117Fire Service Credit Union (FSCU)level with you0%1%
118hummyou0%1%

Fire Service Credit Union (FSCU) is level with you, Illawarra Credit Union level with you.

See, question by question, who took the spot →

In AI’s own words

How the engines described humm when they named it, word for word, from the October 2026 answers.

However, a few select lenders and customer-owned banks offer extended terms: humm90 (Platinum Mastercard): Offers up to 110 interest-free days on purchases, which is the highest standard credit…

Gemini

Cards like the Latitude Gem Visa or Latitude GO Mastercard frequently partner with major retailers (like Harvey Norman, The Good Guys, and Apple) to offer long-term promotional interest-free plans—sometimes spanning anywhere from 6 months up to 60 months

Gemini

AI states 1 facts about humm

In the October 2026 answers, AI describes your company in 1 statements: 1 about the service.

Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.

Check all 1 in Findrix →

What to do with this report

  1. Get named where you are not

    humm appeared in 1 of the 120 buyer questions. Findrix runs the other 119 for you and shows who AI names there instead, and which sites got them the spot.

  2. Fix what AI gets wrong

    AI states 1 facts about humm. Findrix puts each one next to your own facts and writes the correction email for you to send.

  3. Watch it move

    In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.

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