AI Rankings · colour cosmetics and makeup brands · Australia
e.l.f., according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for colour cosmetics and makeup brands, e.l.f. came up in 25 of 180 answers. That puts it #5 of the 187 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #5of 187 | 14% | 100% | 4.2 | 15 of 60 |
 ChatGPT | #3of 106 | 20%Most recommended | 100% | 4.7 | 12 of 60 |
 Gemini | #8of 132 | 13% | 100% | 4.8 | 8 of 60 |
 Google AI Mode | #13of 108 | 8% | 100% | 2.4 | 5 of 60 |
ChatGPT names e.l.f. most often, Google AI Mode least. MAC leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | MAC20 answers ahead of you | 25% | 30% | 20% | 25% |
| 2 | Maybelline13 answers ahead of you | 21% | 27% | 20% | 17% |
| 3 | Estée Lauder3 answers ahead of you | 16% | 12% | 15% | 20% |
| 4 | Charlotte Tilburylevel with you | 14% | 13% | 18% | 10% |
| 5 | e.l.f.you | 14% | 20% | 13% | 8% |
Charlotte Tilbury is level with you, Fenty Beauty 3 behind.
See, question by question, who took the spot →In AI’s own words
How the engines described e.l.f. when they named it, word for word, from the October 2026 answers.
…Weightless Perfecting Concealer★ 4.6 · 2,600 reviews$56.00 · MECCA e.l.f
IT Cosmetics, Tarte, and e.l.f. are among the top brands in Australia known for concealers that effectively cover and hide stubborn dark circles.
$2.00
AI states 37 facts about e.l.f.
In the October 2026 answers, AI describes your company in 37 statements: 19 about the service, 16 about prices and 2 about other things.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 37 in Findrix →Your “Top 3 in AI answers” badge
ChatGPT puts e.l.f. in its top 3 for Australia. That earns the badge for your website: it names the engine, links to the ranking and updates itself.
<a href="https://www.findrix.ai/rankings/au/colour-cosmetics-and-makeup" title="Findrix AI Rankings"><img src="https://www.findrix.ai/badge/colour-cosmetics-and-makeup-e-l-f.svg" alt="Findrix AI Rankings badge · Colour cosmetics and makeup brands in Australia" width="320" height="72"></a>
<a href="https://www.findrix.ai/rankings/au/colour-cosmetics-and-makeup" title="Findrix AI Rankings"><img src="https://www.findrix.ai/badge/colour-cosmetics-and-makeup-e-l-f-dark.svg" alt="Findrix AI Rankings badge · Colour cosmetics and makeup brands in Australia" width="320" height="72"></a>
<a href="https://www.findrix.ai/rankings/au/colour-cosmetics-and-makeup" title="Findrix AI Rankings"><img src="https://www.findrix.ai/badge/colour-cosmetics-and-makeup-e-l-f-pill.svg" alt="Findrix AI Rankings badge · Colour cosmetics and makeup brands in Australia" width="260" height="48"></a>
<a href="https://www.findrix.ai/rankings/au/colour-cosmetics-and-makeup" title="Findrix AI Rankings"><img src="https://www.findrix.ai/badge/colour-cosmetics-and-makeup-e-l-f-dark-pill.svg" alt="Findrix AI Rankings badge · Colour cosmetics and makeup brands in Australia" width="260" height="48"></a>
- One badge, the engines that recommend you on it. Add the other engines by climbing into their top 3.
- The image lives on findrix.ai and updates itself: month and engines change, your code does not.
- Drop out of every top 3 and it quietly turns into “Listed in AI Rankings”. It never breaks and never lies.
- It links to the ranking on findrix.ai.
- Use the image as it is. Do not edit, recolour or crop it.
- Always place it with the link from the code.
- The badge is valid while the current ranking backs it.
- Findrix may withdraw the badge, for example if the image is changed or the link is removed.
What to do with this report
Get named where you are not
e.l.f. appeared in 15 of the 60 buyer questions. Findrix runs the other 45 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 37 facts about e.l.f.. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
← Back to Colour cosmetics and makeup brands in AustraliaRequest a correction or removal
Get e.l.f. recommended by AISee what AI says about your company, who it names instead, and what to change so it names you.