AI Rankings · colour cosmetics and makeup brands · Australia
Estée Lauder, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for colour cosmetics and makeup brands, Estée Lauder came up in 28 of 180 answers. That puts it #3 of the 187 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #3of 187 | 16% | 100% | 3.9 | 18 of 60 |
 ChatGPT | #9of 106 | 12% | 100% | 2.6 | 7 of 60 |
 Gemini | #6of 132 | 15% | 100% | 4.8 | 9 of 60 |
 Google AI Mode | #2of 108 | 20%Most recommended | 100% | 4.0 | 12 of 60 |
Google AI Mode names Estée Lauder most often, ChatGPT least. MAC leads on all 3 engines.
Named instead of you
Those named above you, you, and the three named right below you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | MAC17 answers ahead of you | 25% | 30% | 20% | 25% |
| 2 | Maybelline10 answers ahead of you | 21% | 27% | 20% | 17% |
| 3 | Estée Lauderyou | 16% | 12% | 15% | 20% |
| 4 | Charlotte Tilbury3 answers behind you | 14% | 13% | 18% | 10% |
| 5 | e.l.f.3 answers behind you | 14% | 20% | 13% | 8% |
| 6 | Fenty Beauty6 answers behind you | 12% | 13% | 13% | 10% |
Maybelline is 10 answers ahead of you, Charlotte Tilbury 3 behind, e.l.f. 3 behind.
See, question by question, who took the spot →In AI’s own words
How the engines described Estée Lauder when they named it, word for word, from the October 2026 answers.
Estée Lauder (Pure Color Matte Lipstick): A high-end luxury bullet option featuring a plush powder complex that resists bleeding, feathering, and creasing for up to 10 hours while staying…
A high-end luxury bullet option featuring a plush powder complex that resists bleeding, feathering, and creasing for up to 10 hours while staying comfortable on the lips.
Famous for warm, radiant formulas like the Bronze Goddess Highlighting Powder in rich copper-bronze hues that deliver a seamless sun-kissed sheen
AI states 38 facts about Estée Lauder
In the October 2026 answers, AI describes your company in 38 statements: 32 about the service, 4 about prices, 1 about history and 1 about award.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 38 in Findrix →Your “Top 3 in AI answers” badge
Google AI Mode puts Estée Lauder in its top 3 for Australia. That earns the badge for your website: it names the engine, links to the ranking and updates itself.
<a href="https://www.findrix.ai/rankings/au/colour-cosmetics-and-makeup" title="Findrix AI Rankings"><img src="https://www.findrix.ai/badge/colour-cosmetics-and-makeup-estee-lauder.svg" alt="Findrix AI Rankings badge · Colour cosmetics and makeup brands in Australia" width="320" height="72"></a>
<a href="https://www.findrix.ai/rankings/au/colour-cosmetics-and-makeup" title="Findrix AI Rankings"><img src="https://www.findrix.ai/badge/colour-cosmetics-and-makeup-estee-lauder-dark.svg" alt="Findrix AI Rankings badge · Colour cosmetics and makeup brands in Australia" width="320" height="72"></a>
<a href="https://www.findrix.ai/rankings/au/colour-cosmetics-and-makeup" title="Findrix AI Rankings"><img src="https://www.findrix.ai/badge/colour-cosmetics-and-makeup-estee-lauder-pill.svg" alt="Findrix AI Rankings badge · Colour cosmetics and makeup brands in Australia" width="260" height="48"></a>
<a href="https://www.findrix.ai/rankings/au/colour-cosmetics-and-makeup" title="Findrix AI Rankings"><img src="https://www.findrix.ai/badge/colour-cosmetics-and-makeup-estee-lauder-dark-pill.svg" alt="Findrix AI Rankings badge · Colour cosmetics and makeup brands in Australia" width="260" height="48"></a>
- One badge, the engines that recommend you on it. Add the other engines by climbing into their top 3.
- The image lives on findrix.ai and updates itself: month and engines change, your code does not.
- Drop out of every top 3 and it quietly turns into “Listed in AI Rankings”. It never breaks and never lies.
- It links to the ranking on findrix.ai.
- Use the image as it is. Do not edit, recolour or crop it.
- Always place it with the link from the code.
- The badge is valid while the current ranking backs it.
- Findrix may withdraw the badge, for example if the image is changed or the link is removed.
What to do with this report
Get named where you are not
Estée Lauder appeared in 18 of the 60 buyer questions. Findrix runs the other 42 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 38 facts about Estée Lauder. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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