AI Rankings · colour cosmetics and makeup brands · Australia
Fluff, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for colour cosmetics and makeup brands, Fluff came up in 2 of 180 answers. That puts it #89 of the 187 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #89of 187 | 1% | 100% | 1.0 | 1 of 60 |
 ChatGPT | #75of 106 | 2% | 100% | 1.0 | 1 of 60 |
 Gemini | #88of 132 | 2% | 100% | 1.0 | 1 of 60 |
 Google AI Mode | 0 of 60 |
MAC leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | MAC43 answers ahead of you | 25% | 30% | 20% | 25% |
| 86 | Burt’s Beeslevel with you | 1% | 2% | 2% | |
| 87 | Color Nymphlevel with you | 1% | 2% | 2% | |
| 88 | Eco by Sonyalevel with you | 1% | 2% | 2% | |
| 89 | Fluffyou | 1% | 2% | 2% |
Eco by Sonya is level with you, GUCCI level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described Fluff when they named it, word for word, from the October 2026 answers.
The indie labels I’d watch Fluff — Probably the clearest “cool-girl indie” pick right now
The Melbourne-founded label is known for refillable, plastic-free compacts, multi-use makeup and a deliberately pared-back aesthetic.
Its bronzing powder, cream blush and lip oil are particularly on-theme with the current effortless-makeup movement.
AI states 4 facts about Fluff
In the October 2026 answers, AI describes your company in 4 statements: 3 about the service and 1 about ownership.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 4 in Findrix →What to do with this report
Get named where you are not
Fluff appeared in 1 of the 60 buyer questions. Findrix runs the other 59 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 4 facts about Fluff. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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