AI Rankings · cookware, tableware and kitchenware brands · Australia
Essteele, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for cookware, tableware and kitchenware brands, Essteele came up in 43 of 180 answers. That puts it #2 of the 253 companies AI named in Australia.
In 37 of those 43 answers AI recommended it. In the other 6 it only mentioned it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #2of 253 | 24% | 86% | 3.2 | 20 of 60 |
 ChatGPT | #2of 139 | 23%Most recommended | 79% | 4.5 | 14 of 60 |
 Gemini | #1of 142 | 25%Most recommended | 87% | 2.9 | 15 of 60 |
 Google AI Mode | #2of 130 | 23%Most recommended | 93% | 2.1 | 14 of 60 |
Gemini names Essteele most often, Google AI Mode least. Scanpan leads on ChatGPT and Google AI Mode. You lead on Gemini.
Named instead of you
Those named above you, you, and the three named right below you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Scanpan6 answers ahead of you | 27% | 37% | 22% | 23% |
| 2 | Essteeleyou | 24% | 23% | 25% | 23% |
| 3 | Solidteknics4 answers behind you | 22% | 20% | 22% | 23% |
| 4 | Le Creuset9 answers behind you | 19% | 22% | 17% | 18% |
| 5 | Tefal24 answers behind you | 11% | 8% | 12% | 12% |
Scanpan is 6 answers ahead of you, Solidteknics 4 behind, Le Creuset 9 behind.
See, question by question, who took the spot →In AI’s own words
How the engines described Essteele when they named it, word for word, from the October 2026 answers.
If you’re buying for an Australian induction kitchen, I’d narrow the field to Essteele, Scanpan and Demeyere
Essteele currently lists its Eternità range as tri-ply clad stainless steel and induction-compatible, with a 4-piece set currently listed at $399.95.
Per Vita is also excellent, although its construction is stainless steel with a copper induction base rather than full tri-ply cladding.
AI states 75 facts about Essteele
In the October 2026 answers, AI describes your company in 75 statements: 56 about the service, 9 about other things, 7 about history, 1 about prices, 1 about ownership and 1 about address.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 75 in Findrix →Your “Top 3 in AI answers” badge
ChatGPT, Gemini and Google AI Mode put Essteele in their top 3 for Australia. That earns the badge for your website: it names the engine, links to the ranking and updates itself.
<a href="https://www.findrix.ai/rankings/au/cookware-tableware-and-kitchenware" title="Findrix AI Rankings"><img src="https://www.findrix.ai/badge/cookware-tableware-and-kitchenware-essteele.svg" alt="Findrix AI Rankings badge · Cookware, tableware and kitchenware brands in Australia" width="320" height="72"></a>
<a href="https://www.findrix.ai/rankings/au/cookware-tableware-and-kitchenware" title="Findrix AI Rankings"><img src="https://www.findrix.ai/badge/cookware-tableware-and-kitchenware-essteele-dark.svg" alt="Findrix AI Rankings badge · Cookware, tableware and kitchenware brands in Australia" width="320" height="72"></a>
<a href="https://www.findrix.ai/rankings/au/cookware-tableware-and-kitchenware" title="Findrix AI Rankings"><img src="https://www.findrix.ai/badge/cookware-tableware-and-kitchenware-essteele-pill.svg" alt="Findrix AI Rankings badge · Cookware, tableware and kitchenware brands in Australia" width="260" height="48"></a>
<a href="https://www.findrix.ai/rankings/au/cookware-tableware-and-kitchenware" title="Findrix AI Rankings"><img src="https://www.findrix.ai/badge/cookware-tableware-and-kitchenware-essteele-dark-pill.svg" alt="Findrix AI Rankings badge · Cookware, tableware and kitchenware brands in Australia" width="260" height="48"></a>
- One badge, the engines that recommend you on it. Add the other engines by climbing into their top 3.
- The image lives on findrix.ai and updates itself: month and engines change, your code does not.
- Drop out of every top 3 and it quietly turns into “Listed in AI Rankings”. It never breaks and never lies.
- It links to the ranking on findrix.ai.
- Use the image as it is. Do not edit, recolour or crop it.
- Always place it with the link from the code.
- The badge is valid while the current ranking backs it.
- Findrix may withdraw the badge, for example if the image is changed or the link is removed.
What to do with this report
Get named where you are not
Essteele appeared in 20 of the 60 buyer questions. Findrix runs the other 40 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 75 facts about Essteele. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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