AI Rankings · cookware, tableware and kitchenware brands · Australia
Maxwell & Williams, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for cookware, tableware and kitchenware brands, Maxwell & Williams came up in 16 of 180 answers. That puts it #7 of the 253 companies AI named in Australia.
In 15 of those 16 answers AI recommended it. In the other one it only mentioned it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #7of 253 | 9% | 94% | 3.7 | 10 of 60 |
 ChatGPT | #5of 139 | 15% | 89% | 3.3 | 9 of 60 |
 Gemini | #24of 142 | 3% | 100% | 1.0 | 2 of 60 |
 Google AI Mode | #8of 130 | 8% | 100% | 5.4 | 5 of 60 |
ChatGPT names Maxwell & Williams most often, Gemini least. Scanpan leads on ChatGPT and Google AI Mode. Essteele leads on Gemini.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Scanpan33 answers ahead of you | 27% | 37% | 22% | 23% |
| 4 | Le Creuset18 answers ahead of you | 19% | 22% | 17% | 18% |
| 5 | Tefal3 answers ahead of you | 11% | 8% | 12% | 12% |
| 6 | Baccarat2 answers ahead of you | 10% | 12% | 8% | 10% |
| 7 | Maxwell & Williamsyou | 9% | 15% | 3% | 8% |
Baccarat is 2 answers ahead of you, Ecology 1 behind.
See, question by question, who took the spot →In AI’s own words
How the engines described Maxwell & Williams when they named it, word for word, from the October 2026 answers.
My picks Noritake Colorwave 12pc Dinner Set ★ 4.9 · 55 reviews $146.00 · Peter's of Kensington - Kensington + others Maxwell & Williams Umi Coupe Dinner Set 12pc ★ 4.8 · 62 reviews $89.99 · Harris …
Their porcelain and stoneware ranges are worth considering, particularly if you want something readily available in Australian department/homewares stores.
A ubiquitous Australian designer brand, Maxwell & Williams offers contemporary stainless steel lines (like Cosmopolitan or Madison) that are popular for couples wanting clean, modern, budget-friendly everyday elegance on a multi-item registry.
AI states 28 facts about Maxwell & Williams
In the October 2026 answers, AI describes your company in 28 statements: 12 about the service, 10 about other things and 6 about prices.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 28 in Findrix →What to do with this report
Get named where you are not
Maxwell & Williams appeared in 10 of the 60 buyer questions. Findrix runs the other 50 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 28 facts about Maxwell & Williams. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
← Back to Cookware, tableware and kitchenware brands in AustraliaRequest a correction or removal
Get Maxwell & Williams recommended by AISee what AI says about your company, who it names instead, and what to change so it names you.