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AI Rankings · facial skincare brands · Australia

The Ordinary, according to AI (October 2026)

theordinary.com

When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for facial skincare brands, The Ordinary came up in 18 of 180 answers. That puts it #5 of the 255 companies AI named in Australia.

In 16 of those 18 answers AI recommended it. In the other 2 it only mentioned it.

  • 60 buyer questions
  • 180 answers read
  • 3 engines

Where you stand

Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.

EngineRankMention rateRecommendation rateAverage positionQuestions you appear in
All 3 engines#5of 25510%89%3.114 of 60
ChatGPT#5of 14012%86%4.37 of 60
Gemini#14of 1588%80%2.25 of 60
Google AI Mode#5of 11810%100%2.36 of 60

ChatGPT names The Ordinary most often, Gemini least. La Roche-Posay leads on all 3 engines.

Named instead of you

The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.

RankcompanyMention rateChatGPTGeminiGoogle AI Mode
1La Roche-Posay47 answers ahead of you37%35%40%33%
2CeraVe28 answers ahead of you26%32%27%18%
3QV3 answers ahead of you12%18%10%7%
4Cetaphil2 answers ahead of you11%15%8%10%
5The Ordinaryyou10%12%8%10%

Cetaphil is 2 answers ahead of you, Sukin 1 behind.

See, question by question, who took the spot →

In AI’s own words

How the engines described The Ordinary when they named it, word for word, from the October 2026 answers.

The The Ordinary 100% Organic Cold Pressed Rose Hip Seed Oil utilizes essential fatty acids and vitamin A to deliver deep hydration and a bright, natural glow

Gemini

utilizes essential fatty acids and vitamin A to deliver deep hydration and a bright, natural glow.

Gemini

The Ordinary The Mini Icons Set packs targeted active ingredients like exfoliating toner and niacinamide serum into compact trial sizes.

Gemini

AI states 28 facts about The Ordinary

In the October 2026 answers, AI describes your company in 28 statements: 19 about the service, 7 about prices and 2 about other things.

Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.

Check all 28 in Findrix →

What to do with this report

  1. Get named where you are not

    The Ordinary appeared in 14 of the 60 buyer questions. Findrix runs the other 46 for you and shows who AI names there instead, and which sites got them the spot.

  2. Fix what AI gets wrong

    AI states 28 facts about The Ordinary. Findrix puts each one next to your own facts and writes the correction email for you to send.

  3. Watch it move

    In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.

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