AI Rankings · hiking boot and trail gear brands · Australia
Deuter, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for hiking boot and trail gear brands, Deuter came up in 12 of 180 answers. That puts it #19 of the 169 companies AI named in Australia.
Every time it came up, AI recommended it rather than just mentioning it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #19of 169 | 7% | 100% | 2.5 | 5 of 60 |
 ChatGPT | #23of 95 | 7% | 100% | 1.8 | 4 of 60 |
 Gemini | #22of 128 | 5% | 100% | 2.0 | 3 of 60 |
 Google AI Mode | #18of 114 | 8% | 100% | 3.4 | 5 of 60 |
Google AI Mode names Deuter most often, Gemini least. Macpac leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Macpac41 answers ahead of you | 29% | 40% | 25% | 23% |
| 16 | Scarpa3 answers ahead of you | 8% | 13% | 3% | 8% |
| 17 | Icebreaker2 answers ahead of you | 8% | 8% | 8% | 7% |
| 18 | Rab1 answer ahead of you | 7% | 8% | 8% | 5% |
| 19 | Deuteryou | 7% | 7% | 5% | 8% |
Rab is 1 answer ahead of you, La Sportiva level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described Deuter when they named it, word for word, from the October 2026 answers.
Deuter: The gold standard for comfort-to-price ratio
A Deuter pack (like the Futura or Aircontact series) has incredible suspension and back ventilation, which is a lifesaver in the warmer Australian months.
The standout brands are Osprey, Gregory, Deuter and Macpac.
AI states 26 facts about Deuter
In the October 2026 answers, AI describes your company in 26 statements: 25 about the service and 1 about other things.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 26 in Findrix →What to do with this report
Get named where you are not
Deuter appeared in 5 of the 60 buyer questions. Findrix runs the other 55 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 26 facts about Deuter. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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