AI Rankings · hiking boot and trail gear brands · Australia
MSR, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for hiking boot and trail gear brands, MSR came up in 10 of 180 answers. That puts it #23 of the 169 companies AI named in Australia.
In 9 of those 10 answers AI recommended it. In the other one it only mentioned it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #23of 169 | 6% | 90% | 4.4 | 7 of 60 |
 ChatGPT | #15of 95 | 10% | 83% | 6.2 | 6 of 60 |
 Gemini | #49of 128 | 2% | 100% | 1.0 | 1 of 60 |
 Google AI Mode | #23of 114 | 5% | 100% | 2.0 | 3 of 60 |
ChatGPT names MSR most often, Gemini least. Macpac leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Macpac43 answers ahead of you | 29% | 40% | 25% | 23% |
| 20 | La Sportiva2 answers ahead of you | 7% | 10% | 5% | 5% |
| 21 | Altra1 answer ahead of you | 6% | 7% | 2% | 10% |
| 22 | The North Face1 answer ahead of you | 6% | 3% | 8% | 7% |
| 23 | MSRyou | 6% | 10% | 2% | 5% |
The North Face is 1 answer ahead of you, Wilderness Wear level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described MSR when they named it, word for word, from the October 2026 answers.
…Summit Sleeping systems, dry bags, cookware, accessories ⭐⭐⭐⭐ MSR Stoves, shelters, water treatment ⭐⭐⭐⭐ Patagonia Technical clothing, particularly professional outdoor wear ⭐⭐⭐⭐ Rab Technical…
MSR Hubba Hubba LT 2 Person Tent ★ 2.5 · 38 reviews $1,088.91 · Wildfire Sports & Trek Australia + others
If you're willing to carry a little more weight, it's a sensible choice for bad weather; Australian testing rates the Hubba Hubba LT highly for reliability and versatility.
AI states 11 facts about MSR
In the October 2026 answers, AI describes your company in 11 statements: 8 about the service, 2 about other things and 1 about prices.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 11 in Findrix →What to do with this report
Get named where you are not
MSR appeared in 7 of the 60 buyer questions. Findrix runs the other 53 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 11 facts about MSR. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
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