AI Rankings · hiking boot and trail gear brands · Australia
The North Face, according to AI (October 2026)
When a buyer in Australia asked ChatGPT, Gemini or Google AI Mode for hiking boot and trail gear brands, The North Face came up in 11 of 180 answers. That puts it #22 of the 169 companies AI named in Australia.
In 10 of those 11 answers AI recommended it. In the other one it only mentioned it.
- 60 buyer questions
- 180 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Australia. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 60 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #22of 169 | 6% | 91% | 5.5 | 7 of 60 |
 ChatGPT | #38of 95 | 3% | 50% | 11.0 | 2 of 60 |
 Gemini | #19of 128 | 8% | 100% | 4.8 | 5 of 60 |
 Google AI Mode | #20of 114 | 7% | 100% | 3.5 | 4 of 60 |
Gemini names The North Face most often, ChatGPT least. Macpac leads on all 3 engines.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | Macpac42 answers ahead of you | 29% | 40% | 25% | 23% |
| 19 | Deuter1 answer ahead of you | 7% | 7% | 5% | 8% |
| 20 | La Sportiva1 answer ahead of you | 7% | 10% | 5% | 5% |
| 21 | Altralevel with you | 6% | 7% | 2% | 10% |
| 22 | The North Faceyou | 6% | 3% | 8% | 7% |
Altra is level with you, MSR 1 behind.
See, question by question, who took the spot →In AI’s own words
How the engines described The North Face when they named it, word for word, from the October 2026 answers.
Top brands and specific jackets tackling tropical torrential downpours without turning into a portable sauna include: The North Face (FUTURELIGHT Tech): Unlike traditional Gore-Tex which relies…
TNF’s FUTURELIGHT uses a nanospun membrane that is air-permeable—meaning microscopic air actually flows through the fabric while remaining waterproof.
Offers popular synthetic insulation layers (such as items featuring ThermoBall™ Eco technology) which mimic down clustering using 100% recycled synthetic fibers, entirely free of animal products.
AI states 14 facts about The North Face
In the October 2026 answers, AI describes your company in 14 statements: 12 about the service and 2 about other things.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 14 in Findrix →What to do with this report
Get named where you are not
The North Face appeared in 7 of the 60 buyer questions. Findrix runs the other 53 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 14 facts about The North Face. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
← Back to Hiking boot and trail gear brands in AustraliaRequest a correction or removal
Get The North Face recommended by AISee what AI says about your company, who it names instead, and what to change so it names you.