AI Rankings · pr and communications agencies · Melbourne
Theory Crew, according to AI (October 2026)
When a buyer in Melbourne asked ChatGPT, Gemini or Google AI Mode for PR and communications agencies, Theory Crew came up in 2 of 240 answers. That puts it #116 of the 255 companies AI named in Melbourne.
Every time it came up, AI recommended it rather than just mentioning it.
- 80 buyer questions
- 240 answers read
- 3 engines
Where you stand
Your totals across all 3 engines first, then the same numbers engine by engine. Rank is your place among the companies that engine named in Melbourne. Mention rate is the share of that engine’s answers that name you. Recommendation rate is the share of your mentions where you are put forward as a recommendation, not just named. Average position is the place you take in an answer that names you, 1 means first. Questions you appear in is how many of the 80 buyer questions named you at least once.
| Engine | Rank | Mention rate | Recommendation rate | Average position | Questions you appear in |
|---|---|---|---|---|---|
| All 3 engines | #116of 255 | 1% | 100% | 2.5 | 2 of 80 |
 ChatGPT | 0 of 80 | ||||
 Gemini | #78of 114 | 1% | 100% | 4.0 | 1 of 80 |
 Google AI Mode | #76of 119 | 1% | 100% | 1.0 | 1 of 80 |
The Sphere Agency leads on Gemini and Google AI Mode. Sense Communications Pty Ltd leads on ChatGPT.
Named instead of you
The leader, the three named right above you, and you. Share of answers that name each one, overall and on each engine.
| Rank | company | Mention rate | ChatGPT | Gemini | Google AI Mode |
|---|---|---|---|---|---|
| 1 | The Sphere Agency24 answers ahead of you | 11% | 16% | 16% | |
| 113 | Taurus Marketing / Taurus PRlevel with you | 1% | 3% | ||
| 114 | The Creative Collectivelevel with you | 1% | 3% | ||
| 115 | The Jones Collectivelevel with you | 1% | 3% | ||
| 116 | Theory Crewyou | 1% | 1% | 1% |
The Jones Collective is level with you, Two Hands Agency level with you.
See, question by question, who took the spot →In AI’s own words
How the engines described Theory Crew when they named it, word for word, from the October 2026 answers.
Boutique Melbourne Agencies: Agencies like Progressive PR, The Sphere Agency, or Theory Crew handle consumer and brand storytelling, though they are typically geared toward larger product launches …
Agencies like Progressive PR, The Sphere Agency, or Theory Crew handle consumer and brand storytelling, though they are typically geared toward larger product launches or retainer-based campaigns.
A Melbourne-based integrated communications and PR agency that focuses heavily on consumer lifestyle, beauty, wellness, and FMCG brands.
AI states 3 facts about Theory Crew
In the October 2026 answers, AI describes your company in 3 statements: 3 about the service.
Findrix checks each one against your own facts, statement by statement, and writes the correction email for you.
Check all 3 in Findrix →What to do with this report
Get named where you are not
Theory Crew appeared in 2 of the 80 buyer questions. Findrix runs the other 78 for you and shows who AI names there instead, and which sites got them the spot.
Fix what AI gets wrong
AI states 3 facts about Theory Crew. Findrix puts each one next to your own facts and writes the correction email for you to send.
Watch it move
In your inbox: a report after every scan and a monthly PDF for your team. An email when a fix worked or a rival overtakes you, and right away if your site blocks AI bots or goes down.
← Back to PR and communications agencies in MelbourneRequest a correction or removal
Get Theory Crew recommended by AISee what AI says about your company, who it names instead, and what to change so it names you.