AI Rankings · PR and communications agencies · Melbourne
Best PR and communications agencies in Melbourne, according to AI (October 2026)
We asked ChatGPT, Gemini and Google AI Mode 80 questions a buyer in Melbourne types when looking for PR and communications agencies. The engines named 255 companies in Melbourne. The Sphere Agency is named most often, in 11% of answers, followed by Piccolo PR (8%) and Progressive PR & Communications (8%). 38 are named by all three engines.
The full list is below, ranked by how consistently each company is named.
80 buyer questions
240 answers read
3 engines
All 255 companies AI names in Melbourne
Click a company to open its full report: every answer that names it, where it stands in each one, and the sites behind every rival. Mentioned is the share of answers that name the company: all 240, one engine’s 80 in the engine columns. Green marks that engine’s 3 most recommended. A crossed circle means it never named the company. Click a heading to sort.
Before an engine names a company, it reads the web. These are the sites each engine cited most in its 80 answers for Melbourne, by the share of answers citing them.
ChatGPT
239 domains · 1084 links overall
Source
Share
Links
au.linkedin.com
11%
26
sensecommunications.com.au
9%
25
luckyboy.agency
8%
28
righteouspr.com.au
5%
19
progressivepr.com.au
5%
16
peselandcarr.com.au
4%
9
littletrain.com.au
4%
10
localbusinessguide.com.au
4%
11
pbcommunications.com.au
4%
13
cprcomm.com.au
4%
12
Gemini
100 domains · 371 links overall
Source
Share
Links
thesphereagency.com.au
10%
18
piccolopr.com.au
5%
7
idcollective.com.au
5%
10
littlebig.marketing
4%
9
cognitomedia.com
4%
8
bluechipcommunication.com.au
4%
8
banksiastrategicpartners.com.au
4%
8
firstchapteragency.com
3%
8
melottimedia.com.au
3%
6
primarycommsgroup.com.au
3%
8
Google AI Mode
173 domains · 619 links overall
Source
Share
Links
thesphereagency.com.au
18%
36
au.linkedin.com
15%
28
revenuebase.ai
9%
14
clutch.co
6%
9
foxandfleur.com.au
6%
12
webtonic.io
5%
8
goodtalent.com.au
5%
10
moworks.com.au
4%
6
aecreativecomms.com.au
4%
6
purepublicrelations.com.au
4%
8
One thing stands out. Gemini cites company sites directly: thesphereagency.com.au tops its list, so a company’s own pages decide whether it is named.
What to do with your row
Most recommendedTop 3 on an engine
Open your full report, then take the “Top 3 in AI answers” badge. It names the engine, it links back here, and it is free. Then keep the spot: Findrix tracks all three engines for your company and tells you when a rival moves in.
MentionedNamed, not recommended
Findrix shows you, answer by answer, who took the recommendation instead of you and which sites got them there. Your site becomes a numbered list of edits, and the next scan confirms each one.
Not namedMissing from all 240 answers
Findrix runs your buyers’ questions for your company and shows what AI says instead of you, with every wrong fact and the correction written for you.
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What “Top 3 in AI answers” means
A company gets the badge when it is in the top 3 on any single engine, by how many of that engine’s answers recommend it, not just name it. The badge names the engine, so a company can hold it on Gemini and not on ChatGPT. In Melbourne that is Piccolo PR, Progressive PR & Communications and Sense Communications Pty Ltd on ChatGPT. The Sphere Agency, Piccolo PR and Icon Agency on Gemini. The Sphere Agency, Progressive PR & Communications and Good Talent on Google AI Mode. 9 badges, 6 companies. A badge holder confirms its website inside the report and puts the badge on its site, and it links back to this page.
The 80 questions we asked
Every company was measured against the same 80 questions, asked the way a buyer types them, with no company name in the question. Grouped by how the question is asked: four kinds.
Use case (the job is named)
6 questions
We're a small roastery launching a new blend next month, which PR company in Brunswick could get it noticed by coffee and lifestyle writers?
Is there a public relations agency in Rowville that writes media releases for engineering and manufacturing trade magazines?
We're opening a medical centre and want a PR and comms agency in Craigieburn that can introduce us to local community groups and cultural associations.
+ 3 more questions in this group.
Alternatives (excluding the well-known)
the question asks for options outside the market leaders11 questions
Our independent school is launching a building fund, which PR agency in Caulfield could tell the story to parents and the local papers?
We run a wine bar and bottle shop, which independent PR and communications agency in Fitzroy would get what we do?
Is there a boutique PR and communications agency in Brunswick for vintage and sustainable fashion labels?
+ 8 more questions in this group.
Criterion (price, reviews, support, integration)
a plain category question with one qualifier7 questions
Our disability support charity needs to brief state ministers on funding changes, which corporate communications firm in Melbourne does government relations for community organisations?
Which PR consultant in Ringwood would take on a new physio clinic with only about $1,500 a month to spend?
Our new restaurant has almost no marketing budget, which PR and comms agency in Northcote can get local food bloggers through the door?
+ 4 more questions in this group.
Other phrasing
56 questions
We've just had to recall one of our products and reporters are ringing, can you suggest a PR firm in Dandenong that handles recall communications?
We run five childcare centres and want a crisis communications plan in place, which public relations consultancy in Glen Waverley can write one?
We've built a scheduling tool for builders and need a PR and communications agency in Melbourne CBD to launch it to the construction trade press.
+ 53 more questions in this group.
How we measure
Each of the 80 questions was asked once to ChatGPT, Gemini and Google AI Mode in October 2026: 240 answers. We read every answer and record which companies it names. A company’s share is the part of answers that name it. Different spellings of one company are merged into one row.
Left out: companies outside Melbourne, and names that aren’t pr and communications agencies. A name AI gave without a website we could find is listed without a profile.
One run per question means a single answer moves a company at the bottom of the table by a point. Treat differences of 1 to 2% as noise and the top 20 as stable.
One email when the next run moves this list: who entered, who left, where you stand. No newsletter.
Questions about this ranking
Why isn’t my company listed?
Either no engine named it in the 240 answers we read, or it was named and we could not match it to a website. Search the list above. If it was named, its full report is ready. If it was never named, Findrix shows what AI says when buyers ask about PR and communications agencies, which rivals it names instead, and a ranked list of fixes: the page, the edit, and the next scan ticks it off. It starts with the 7-day trial.
What is in the full report?
Everything we collected about the company: its position on each of ChatGPT, Gemini and Google AI Mode, recommended or only mentioned, its average position in the answer and what AI says about it word for word. It is free and open to anyone, no login. The “Top 3 in AI answers” badge goes on the company’s site when any engine puts it in its top 3.
Why would I subscribe if I am already listed?
This page is one snapshot. Findrix is where you control and grow your AI visibility over time: your own question set, 60 to 180 questions by plan, tracked for you and your rivals. On every answer you see recommended, only mentioned, or a rival, and which sites earned that rival the spot. Wrong facts come with the correction email written for you. Your site becomes a numbered plan: which page, what to change, confirmed by the next scan. A PDF report for you and your team. It starts with the 7-day trial.
Can I correct or remove my company’s listing?
Use Request a correction at the bottom of the page: we check the change against the answers and fix the listing. For anything else, write to us there too and we will look at it against your website.
ChatGPT
Gemini
Google AI Mode
