AI Rankings · SMSF administration and setup services · Australia
Best SMSF administration and setup services in Australia, according to AI (October 2026)
We asked ChatGPT, Gemini and Google AI Mode 120 questions a buyer in Australia types when looking for SMSF administration and setup services. The engines named 315 companies in Australia. Grow SMSF is named most often, in 39% of answers, followed by ESUPERFUND (23%) and Heffron (17%). 41 are named by all three engines.
The full list is below, ranked by how consistently each company is named.
120 buyer questions
360 answers read
3 engines
All 315 companies AI names in Australia
Click a company to open its full report: every answer that names it, where it stands in each one, and the sites behind every rival. Mentioned is the share of answers that name the company: all 360, one engine’s 120 in the engine columns. Green marks that engine’s 3 most recommended. A crossed circle means it never named the company. Click a heading to sort.
Before an engine names a company, it reads the web. These are the sites each engine cited most in its 120 answers for Australia, by the share of answers citing them.
ChatGPT
261 domains · 2172 links overall
Source
Share
Links
easysmsf.com.au
21%
109
smsfaustralia.com.au
21%
100
superconcepts.com.au
18%
101
heffron.com.au
18%
87
ato.gov.au
16%
68
esuperfund.com.au
15%
90
asic.gov.au
15%
57
smsfassociation.com
14%
83
support.growsmsf.com.au
13%
58
superguardian.com.au
13%
67
Gemini
158 domains · 1187 links overall
Source
Share
Links
growsmsf.com.au
23%
128
smsfaustralia.com.au
20%
100
icaresmsf.com.au
13%
79
newventurewealth.com.au
10%
67
heffron.com.au
9%
38
ato.gov.au
8%
34
smsfengine.com.au
7%
16
esuperfund.com.au
5%
20
easysuper.au
5%
32
superconcepts.com.au
4%
12
Google AI Mode
195 domains · 984 links overall
Source
Share
Links
smsfaustralia.com.au
33%
86
icaresmsf.com.au
18%
57
growsmsf.com.au
18%
53
ato.gov.au
15%
38
heffron.com.au
12%
27
smsfassociation.com
12%
35
smsfwarehouse.com.au
10%
23
smsfadviser.com
8%
18
superannuationwarehouse.com.au
8%
18
smsfengine.com.au
7%
16
One thing stands out. ChatGPT cites company sites directly: easysmsf.com.au tops its list, so a company’s own pages decide whether it is named.
What to do with your row
Most recommendedTop 3 on an engine
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MentionedNamed, not recommended
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What “Top 3 in AI answers” means
A company gets the badge when it is in the top 3 on any single engine, by how many of that engine’s answers recommend it, not just name it. The badge names the engine, so a company can hold it on Gemini and not on ChatGPT. In Australia that is Grow SMSF, SuperConcepts and easySMSF on ChatGPT. Grow SMSF, ESUPERFUND and iCare Super on Gemini. Grow SMSF, ESUPERFUND and iCare Super on Google AI Mode. 9 badges, 5 companies. A badge holder confirms its website inside the report and puts the badge on its site, and it links back to this page.
The 120 questions we asked
Every company was measured against the same 120 questions, asked the way a buyer types them, with no company name in the question. Grouped by how the question is asked: four kinds.
Use case (the job is named)
2 questions
Can you point me to an SMSF specialist accountant in Australia who'll explain a company trustee versus the two of us as trustees before we decide?
I'd like one SMSF provider in Australia to do the fund's financials, tax return and audit together, who offers that?
Alternatives (excluding the well-known)
the question asks for options outside the market leaders17 questions
Which recently launched online SMSF administrators in Australia charge a set monthly price instead of a percentage?
Which SMSF administration and setup services in Australia sit outside the major accounting networks and still quote a flat price?
Any under the radar SMSF administration providers in Australia that charge less than the household names?
+ 14 more questions in this group.
Criterion (price, reviews, support, integration)
a plain category question with one qualifier12 questions
Who publishes their prices openly on their website for SMSF administration in Australia?
My wife and I are separating and need to split our SMSF, which SMSF specialist accountants in Australia handle that?
I'm not great with computers, which SMSF providers in Australia still do proper phone support?
+ 9 more questions in this group.
Other phrasing
89 questions
Any good SMSF administrators in Australia that don't lock you into a long contract?
Which SMSF administration and setup services in Australia have picked up industry awards in the last few years?
We've just sold the family home and want to put the downsizer money into an SMSF, which setup providers in Australia handle that?
+ 86 more questions in this group.
How we measure
Each of the 120 questions was asked once to ChatGPT, Gemini and Google AI Mode in October 2026: 360 answers. We read every answer and record which companies it names. A company’s share is the part of answers that name it. Different spellings of one company are merged into one row.
Left out: companies outside Australia, and names that aren’t smsf administration and setup services. A name AI gave without a website we could find is listed without a profile.
One run per question means a single answer moves a company at the bottom of the table by a point. Treat differences of 1 to 2% as noise and the top 20 as stable.
One email when the next run moves this list: who entered, who left, where you stand. No newsletter.
Questions about this ranking
Why isn’t my company listed?
Either no engine named it in the 360 answers we read, or it was named and we could not match it to a website. Search the list above. If it was named, its full report is ready. If it was never named, Findrix shows what AI says when buyers ask about SMSF administration and setup services, which rivals it names instead, and a ranked list of fixes: the page, the edit, and the next scan ticks it off. It starts with the 7-day trial.
What is in the full report?
Everything we collected about the company: its position on each of ChatGPT, Gemini and Google AI Mode, recommended or only mentioned, its average position in the answer and what AI says about it word for word. It is free and open to anyone, no login. The “Top 3 in AI answers” badge goes on the company’s site when any engine puts it in its top 3.
Why would I subscribe if I am already listed?
This page is one snapshot. Findrix is where you control and grow your AI visibility over time: your own question set, 60 to 180 questions by plan, tracked for you and your rivals. On every answer you see recommended, only mentioned, or a rival, and which sites earned that rival the spot. Wrong facts come with the correction email written for you. Your site becomes a numbered plan: which page, what to change, confirmed by the next scan. A PDF report for you and your team. It starts with the 7-day trial.
Can I correct or remove my company’s listing?
Use Request a correction at the bottom of the page: we check the change against the answers and fix the listing. For anything else, write to us there too and we will look at it against your website.
ChatGPT
Gemini
Google AI Mode
