Findrix

AI Rankings · Pet insurance · Australia

Best pet insurance in Australia, according to AI (October 2026)

We asked ChatGPT, Gemini and Google AI Mode 120 questions a buyer in Australia types when looking for pet insurance. The engines named 67 companies in Australia. RSPCA Pet Insurance is named most often, in 48% of answers, followed by Pet Insurance Australia (39%) and Medibank (38%). 43 are named by all three engines.

The full list is below, ranked by how consistently each company is named.

  • 120 buyer questions
  • 360 answers read
  • 3 engines

All 67 companies AI names in Australia

Click a company to open its full report: every answer that names it, where it stands in each one, and the sites behind every rival. Mentioned is the share of answers that name the company: all 360, one engine’s 120 in the engine columns. Green marks that engine’s 3 most recommended. A crossed circle means it never named the company. Click a heading to sort.

Report
1RSPCA Pet Insurancerspcapetinsurance.org.au48%37%50%Most recommended58%Most recommendedSee full report
2Pet Insurance Australiapetinsuranceaustralia.com.au39%52%Most recommended36%29%Most recommendedSee full report
3Medibankmedibank.com.au38%23%46%Most recommended43%Most recommendedSee full report
4Bow Wow Meowbowwowmeow.com.au36%39%Most recommended39%Most recommended28%See full report
5Knoseknose.com.au30%40%Most recommended20%29%See full report
6Fetchfetchpet.com.au25%33%16%26%See full report
7Petsypetsy.com.au23%22%24%24%See full report
8Petcoverpetcover.com.au19%25%18%13%See full report
9Woolworthsno website found18%4%22%29%See full report
10PetSurepetsure.com.au17%13%20%18%See full report

57 more companies below

11Budget Directbudgetdirect.com.au16%18%14%17%See full report
12Petinsurance.com.aupetinsurance.com.au14%16%13%13%See full report
13Bupabupa.com.au14%13%13%16%See full report
14Trupaniontrupanion.com.au11%16%9%7%See full report
15Colescoles.com.au9%8%8%11%See full report
16Everyday Insuranceeveryday.com.au9%3%14%9%See full report
17Real Insurancerealinsurance.com.au8%8%8%9%See full report
18HCFhcf.com.au8%10%6%7%See full report
19RACQracq.com.au7%9%5%8%See full report
20Hollardhollard.com.au6%5%7%8%See full report
21ahmahm.com.au6%2%8%8%See full report
22Australian Seniorsseniors.com.au6%5%6%7%See full report
23AAMIaami.com.au6%5%8%3%See full report
24PetsOnMepetsonme.com.au5%6%5%4%See full report
25Guild Insuranceguildinsurance.com.au5%3%6%5%See full report
26Pet Circle Insurancepetcircleinsurance.com.au5%6%7%2%See full report
27PD Insurancepdinsurance.com.au3%5%3%3%See full report
28Petbarnpetbarn.com.au3%4%3%3%See full report
29RACVracv.com.au3%2%3%5%See full report
30Australian Unityaustralianunity.com.au3%3%4%2%See full report
31ING Pet Insuranceing.com.au3%6%1%2%See full report
32Pacific International Insurancepacificinternationalinsurance.com3%3%2%3%See full report
33RACrac.com.au3%5%2%2%See full report
34NRMAmynrma.com.au3%3%2%3%See full report
35Petplanpetplan.com.au3%1%3%3%See full report
369 Lives Insurance9livesinsurance.com.au2%3%1%3%See full report
37RAAraa.com.au2%2%2%3%See full report
38Buddy Pet Insurancebuddypetinsurance.com.au2%3%3%1%See full report
39Guardianguardianinsurance.com.au2%3%2%See full report
40Guide Dogs Pet Insuranceguidedogs.com.au2%2%3%1%See full report
41nibnib.com.au2%5%See full report
42GapOnlygaponly.com.au1%1%1%3%See full report
43Kogankoganmobile.com.au1%2%3%See full report
44PROSUREprosure.com.au1%3%1%1%See full report
45Allianzallianz.com.au1%1%2%1%See full report
46CommBankcommbank.com.au1%3%See full report
47Petsecurepetsecure.com.au1%2%2%See full report
48Potikipotiki.com.au1%2%2%See full report
49Ruff 'n' Tumbleruffntumble.com.au1%2%1%1%See full report
50Stellastellainsurance.com.au1%3%1%See full report
51CoverMyPetcovermypet.com.au1%1%2%See full report
52RACTract.com.au1%2%1%See full report
53COTAcota.com.au1%2%See full report
54Greencross Vetsgreencrossvets.com.au1%2%See full report
55PetSafetyNetpetsafetynet.com.au1%1%1%See full report
56Petstockpetstockgroup.com.au1%1%1%See full report
57Sovereignsovereignaustralia.com.au1%2%See full report
58Suncorpsuncorp.com.au1%1%1%See full report
59Virgin Moneyvirginmoney.com.au1%2%See full report
60AANTaant.com.au0%1%See full report
61Auto & Generalautogeneral.com.au0%1%See full report
62Elders Insuranceno website found0%1%See full report
63Freedom Insuranceno website found0%1%See full report
64IAGno website found0%1%See full report
65QBEqbe.com0%1%See full report
66Swaggleswaggle.com.au0%1%See full report
67Youiyoui.com.au0%1%See full report

Every company AI named in Australia, ranked by how consistently it is named.

5 most recommended. 62 named. The rest not cited.

Not cited by AI? Start here.

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Where AI gets its answers

Before an engine names a company, it reads the web. These are the sites each engine cited most in its 120 answers for Australia, by the share of answers citing them.

ChatGPT

105 domains · 1892 links overall

SourceShareLinks
petinsuranceaustralia.com.au42%
knose.com.au26%
bowwowinsurance.com.au23%
rspcapetinsurance.org.au23%
fetchpet.com.au19%
petcovergroup.com18%
petinsurance.com.au17%
choice.com.au15%
finder.com.au14%
canstar.com.au13%
Gemini

86 domains · 1358 links overall

SourceShareLinks
bowwowinsurance.com.au19%
comparethemarket.com.au17%
finder.com.au16%
petcovergroup.com16%
petinsuranceaustralia.com.au15%
knose.com.au13%
rspcapetinsurance.org.au13%
fetchpet.com.au13%
petsy.com.au13%
medibank.com.au11%
Google AI Mode

119 domains · 1150 links overall

SourceShareLinks
canstar.com.au30%
comparethemarket.com.au23%
petinsuranceaustralia.com.au21%
rspcapetinsurance.org.au20%
knose.com.au18%
petsure.com.au17%
petcovergroup.com16%
bowwowinsurance.com.au13%
petinsurance.com.au13%
choice.com.au13%

One thing stands out. ChatGPT cites company sites directly: petinsuranceaustralia.com.au tops its list, so a company’s own pages decide whether it is named.

What to do with your row

Most recommendedTop 3 on an engine

Open your full report, then take the “Top 3 in AI answers” badge. It names the engine, it links back here, and it is free. Then keep the spot: Findrix tracks all three engines for your company and tells you when a rival moves in.

MentionedNamed, not recommended

Findrix shows you, answer by answer, who took the recommendation instead of you and which sites got them there. Your site becomes a numbered list of edits, and the next scan confirms each one.

Not namedMissing from all 360 answers

Findrix runs your buyers’ questions for your company and shows what AI says instead of you, with every wrong fact and the correction written for you.

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What “Top 3 in AI answers” means

Top 3 in AI answers · Findrix AI Rankings · ChatGPT · Pet insurance in Australia · October 2026Top 3 in AI answersFindrixPet insurance in AustraliaFindrix AI Rankings · ChatGPT · Oct 2026

A company gets the badge when it is in the top 3 on any single engine, by how many of that engine’s answers recommend it, not just name it. The badge names the engine, so a company can hold it on Gemini and not on ChatGPT. In Australia that is Pet Insurance Australia, Bow Wow Meow and Knose on ChatGPT. RSPCA Pet Insurance, Medibank and Bow Wow Meow on Gemini. RSPCA Pet Insurance, Pet Insurance Australia and Medibank on Google AI Mode. 9 badges, 5 companies. A badge holder confirms its website inside the report and puts the badge on its site, and it links back to this page.

The 120 questions we asked

Every company was measured against the same 120 questions, asked the way a buyer types them, with no company name in the question. Grouped by how the question is asked: four kinds.

Use case (the job is named)

3 questions
  • What pet insurance in Australia should I sort out before our new puppy comes home next month?
  • What's the cheapest pet cover in Australia for someone on a tight budget with one cat?
  • We've got two dogs and a cat - which pet insurer in Australia lets me put all three on one policy?

Alternatives (excluding the well-known)

the question asks for options outside the market leaders12 questions
  • Are there any member-owned or not-for-profit pet insurance companies in Australia, apart from the big commercial ones?
  • Any lesser-known pet insurance in Australia that covers acupuncture and herbal remedies from a holistic vet?
  • Apart from the big names, what pet insurance do independent vet clinics in Australia partner with?

+ 9 more questions in this group.

Criterion (price, reviews, support, integration)

a plain category question with one qualifier7 questions
  • A $6,000 emergency surgery for our dog nearly wiped us out - what pet insurance in Australia would have covered most of it?
  • Our vet has quoted $4,000 for surgery next month - which pet insurers in Australia will pre-approve the claim before we go ahead?
  • Our premium jumped again this renewal - which pet insurers in Australia keep price rises small as the dog gets older?

+ 4 more questions in this group.

Other phrasing

98 questions
  • Is there a pet insurer in Australia with a shopfront I can walk into to sort out my policy in person?
  • My dog is 11 and already has arthritis - is there any pet insurance in Australia that would still take her?
  • Our cat is 14 now and only needs accident cover, so which pet insurers in Australia will still sell her a policy?

+ 95 more questions in this group.

How we measure

Each of the 120 questions was asked once to ChatGPT, Gemini and Google AI Mode in October 2026: 360 answers. We read every answer and record which companies it names. A company’s share is the part of answers that name it. Different spellings of one company are merged into one row.

Left out: companies outside Australia, and names that aren’t pet insurance. A name AI gave without a website we could find is listed without a profile.

One run per question means a single answer moves a company at the bottom of the table by a point. Treat differences of 1 to 2% as noise and the top 20 as stable.

Full methodology →

Questions about this ranking

Why isn’t my company listed?

Either no engine named it in the 360 answers we read, or it was named and we could not match it to a website. Search the list above. If it was named, its full report is ready. If it was never named, Findrix shows what AI says when buyers ask about pet insurance, which rivals it names instead, and a ranked list of fixes: the page, the edit, and the next scan ticks it off. It starts with the 7-day trial.

What is in the full report?

Everything we collected about the company: its position on each of ChatGPT, Gemini and Google AI Mode, recommended or only mentioned, its average position in the answer and what AI says about it word for word. It is free and open to anyone, no login. The “Top 3 in AI answers” badge goes on the company’s site when any engine puts it in its top 3.

Why would I subscribe if I am already listed?

This page is one snapshot. Findrix is where you control and grow your AI visibility over time: your own question set, 60 to 180 questions by plan, tracked for you and your rivals. On every answer you see recommended, only mentioned, or a rival, and which sites earned that rival the spot. Wrong facts come with the correction email written for you. Your site becomes a numbered plan: which page, what to change, confirmed by the next scan. A PDF report for you and your team. It starts with the 7-day trial.

Can I correct or remove my company’s listing?

Use Request a correction at the bottom of the page: we check the change against the answers and fix the listing. For anything else, write to us there too and we will look at it against your website.

More AI rankings

Measured in October 2026: 120 questions x 3 engines x 1 run. Request a correction.